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Three Ways Social Media and Technology Have Changed Recruitment

By Nikki Blacksmith, The George Washington University, and Tiffany Poeppelman, Google (Contractor)

Prior to the introduction of social media and technology, recruiters focused on face-to-face networking and cold calling candidates. Since the introduction of online job boards, social media websites, and other related technologies, the recruiter’s job has changed immensely. Recruitment today is more strategic, personalized, and targeted than ever (Sunderberg, 2014b). Eighty-three percent of organizations are now using social media as part of their recruitment process (Sunderberg, 2014b)! Although LinkedIn is the network of choice for recruiters, Facebook and Twitter are used as well (Sunderberg, 2014b). This article will discuss three ways social media and technology have begun to evolve the recruitment process and the role of the recruiter, followed by some potential research avenues to better understand the transformation. Continue reading this article in the July issue of The Industrial-Organizational Psychologist (TIP) here!


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