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Workshop 9 (half day)

The Making of a Coach:  Personal and Professional Realities of Adding Executive Coaching to Your I-O Practice

Presenters:     Bob Lee, iCoachNewYork
                        Michael Frisch, iCoachNewYork
  
Coordinator:    Debra Drenth Setzer, Franklin Templeton

This workshop clarifies the opportunities and challenges for I-O psychologists who are thinking about or who have already started adding executive coaching to the services they offer, whether as an internal or external provider.  There are many ways to use the various forms of coaching to help leaders and managers, and many ways to fit coaching into one’s professional practice.  Coaching has become an essential component of leadership development, talent management, organizational change and other organizational functions in which I-O psychologists can play key roles.  We will review the rapid and sometimes confusing growth in the field so that participants can chart their own careers and development goals.  This workshop is designed for those interested in better understanding executive coaching—what it is and its benefits as well as the theoretical and practical issues associated with this field.

This workshop is designed to help participants:

• Describe executive coaching and its benefits, and distinguish them from other services that leverage one-on-one helping relationships
• Identify theories from the wider field of psychology that can be useful when coaching
• Recognize the opportunities to leverage I-O psychology skills within the delivery of coaching services
• Assess the special challenges faced by I-O psychologists who want to coach, including ethical choices and complexities of coaching
• Gain insight into the realities of promoting, contracting for, and delivering coaching services

Robert J. Lee is the managing director of iCoachNewYork, a coach training firm that provides in-house coach training and offers a certificate course jointly with Baruch College, CUNY.  From 1994 to 1997 he was president and CEO of the Center for Creative Leadership, and for the prior 20 years was president of Lee Hecht Harrison.  He is coauthor of Discovering the Leader in You and of Executive Coaching:  A Guide for the HR Professional.  His PhD in I-O psychology is from Case Western Reserve University.

Michael H. Frisch is on the faculty of iCoachNewYork and is a fellow of the Zicklin Business School of Baruch College.  He has been an executive coach for over 15 years, covering a wide range of clients, industries, and coaching programs.  Most recently he has focused on training coaches and has a special interest in the role of the internal coach.  Prior roles include director of coaching services for PDI’s New York office and a position in management development at PepsiCo.  Dr. Frisch received his PhD in I-O psychology from Rice University in 1978.

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