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Workshop 4

Doing Good Well: Putting the “I & O” in C.S.R. 

Presenters:      Stuart C. Carr, Professor of Psychology, Massey University, New Zealand
Katrina Boshuizen, Researcher, Starbucks Coffee Company
 
Coordinator:    Mathian Osicki PhD, International Business Machines (IBM) Limited 
 
Corporate Social Responsibility (CSR) is an idea whose time is ripe. Despite the current recession, and in the light of continuing manmade and natural disasters, the general public and company shareholders alike want effective ways for organizations to be both efficient and responsible. CSR was once known as being “green,” but has developed to include a wide range of activities from global and local community responsiveness to social needs, like poverty reduction, disability services, and fair trade. Evidence is mounting that companies committed to CSR may attract more talent, engage and retain more workers, and boost their bottom line. The supply of expertise in “how” to manage CSR, however, has not kept pace with demand for it. Industrial and organizational (I-O) psychology has the knowledge, skills, abilities and the capacity to respond. This workshop presents CSR through an I-O lens with a focus on process skills for enhancing CSR within organizations. It should be of interest to practitioners who would like to develop, or are already responsible for developing international and local CSR initiatives, including the measurement and evaluation of CSR systems. The workshop should also attract academics who are interested in, or are actively researching, CSR.
 
In four distinct but complementary modules, the half-day workshop is designed to help participants:

1. Discuss the research on CSR as a predictor of decent work, profit, and community benefit
2. Compare existing CSR systems based on social and organizational need
3. Use surveys to assess CSR with employer, customer and community
4. Assess CSR interventions via their impact on organizational effectiveness and community good
 
Target audience: Given the newness of the topic, this workshop is open for all-comers: students, professors, non-profit and for-profit corporate workers with less than 5 years experience all the way up to 10+ years.
 
Stuart C. Carr PhD (Stirling University, Scotland) is a professor of psychology in the Poverty Research Group based at Massey University in New Zealand. Stuart has held various teaching and research positions at the University of Malaŵi, Newcastle (Australia), Northern Territory University, Srinakharinwirot University (Bangkok), UNESCO House (Paris), and Bocconi University (Milan). The Poverty Research Group is an international consortium that collaborates with a range of not-profit organizations, whose research on poverty reduction is funded by international agencies such as UK Aid, NZ Aid, and Irish Aid, and the Global Development Network. Stuart’s books are among the first in I-O psychology to focus on the organizational psychology of poverty reduction. Stuart is co-editor of the Journal of Pacific Rim Psychology and associate editor of the Journal of Managerial Psychology. He is a founding member of the Global Task Force for Humanitarian Work Psychology.
 
Katrina Boshuizen is a researcher at Starbucks Coffee Company where she provides research expertise and contributes to projects focused on increasing the satisfaction, engagement, performance, and retention of Starbucks partners (employees); while also providing insight and analytics to the senior leadership team. In her current role, she designs the global employee survey. Reaching over 150,000 people, the global employee survey provides partners with opportunities to share their work experience, including their perception of Starbucks’ environmental and social responsibility practices. Prior to joining Starbucks, Katrina worked on the People Research Team at Microsoft Corporation where she supported the global employee survey and contributed to various ad hoc research projects. Her experience also includes focus groups, exit surveys, and 360 feedback. Katrina holds a master’s degree in industrial-organizationalpsychology and is currently pursuing her PhD at Seattle Pacific University.