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Slide 4 of 10
Here are a few examples of the many shortcuts and biases
that people utilize when making decisions.
They are typically used out of convenience as they allow people to
minimize the cognitive effort needed to search for information.
Research suggests that the shortcuts dont always lead to bad decisions
but they can lead to less optimal or poor decisions.
You might explain them within the context of performing a job interview
and carry the example all the way through the remaining module.
Halo- Sometimes
evaluators will rate specific attributes based on a general impression of a
person rather than knowledge about that specific attribute.
Thus, obvious attributes such as attractiveness may impact
interviewers judgment about communication skills or job knowledge.
Negative Information- Almost all information given in an interview is positive.
However, negative information is weighted more heavily than positive
information when making an overall evaluation.
This may put some applicants at an unfair disadvantage if they volunteer
negative information.
Stereotypes- Everybody
generates stereotypes as a form of organizing information.
Stereotypes can be useful for making predictions about future behavior.
However, a stereotype may not describe any one individual accurately.
People will rely more heavily on their stereotype when other information
about a person is not available. Thus,
during a job interview, for example, it is critical to obtain a lot of
information about peoples actual qualifications to avoid unfair
discrimination due to stereotypes.
Heuristics- These are rules of thumb that
people develop to make judgment more efficiently.
One example is the confirmation bias, peoples
tendency to seek information that supports their decision or beliefs while
ignoring disconfirming evidence. People
tend to judge others based on first impressions. Thus, if an interviewer has decided that an applicant
is unfit for the job, the interviewer is likely to place more value on evidence
that supports this hunch rather than seeking information that might prove the
hunch wrong.
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