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2017 Distinguished Service Contributions Award

Christopher T. Rotolo, PepsiCo

Dr. Rotolo’s contributions have been sustained over 13 years across multiple committee roles and leadership appointments. The quality of his work and willingness to give generously of his time has made him the “go-to” member for several SIOP presidents who have assigned him key roles. The latest role is Grassroots Impact Coordinator, designed to harness the energy, ideas, and interests SIOP members have beyond their regular work by providing guidance, support, and an organizational framework to advance these efforts and bring greater attention to I-O. He has particularly excelled in blending his corporate brand management experience with solid I-O methodology as chair of the Brand Enhancement Task Force from 2010-14 to provide the leadership that resulted in the first coherent brand for SIOP. Many other important efforts have benefited from his leadership. He helped to transition the Visibility Committee from Ad Hoc to Standing status and also served as chair of the Electronic Communications Committee from 2010-12. He was central to organizing and promoting the Leading Edge Consortium for many years, evolving the SIOP website and creating the member community “my.SIOP,” and the development of webinars and media events aimed at promoting the field to targeted external audiences. He also chaired the Katzell Award subcommittee and served on the 2010 APA Model Licensure Act task force. The impact of each of his volunteer contributions has been significant for advancing SIOP’s visibility goals.

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