The High Society:
Five Word Uses That Really Tick Me Off
Paul M. Muchinsky1
University of North Carolina at Greensboro
1 Unamused, indifferent, or entertained readers can write to the author at
pmmuchin@uncg.edu.
I had originally scheduled a different column for this issue of TIP.
However, the magnitude of the reader response to my previous column, Eight
Things That Really Tick Me Off, told me a great deal about the preferences of
our Societys members. That column went platinum by TIP
standards. What people apparently like to read is free-floating hostility.
Because there is going to be a change in the near future in the editorship of TIP
(Allan Churchs tenure ends in April 2001), this may well be my
last column. I therefore decided that if such a case prevails, I want to leave
you with some of my A material. Once again I will regale you with yet another
source of irritation to me. It is how certain words are used that, well, really
tick me off. But lets be very clear about one thing. I am not complaining
about the people who use these words, nor am I voicing any opinion about the
substantive issues behind the use of the words. I am only railing against the
use of the language. Okay? Out of the myriad of ways words are used in the
English language, I have selected a mere five.
Situation. The dictionary defines situation as a
state of affairs. It is a fairly common word and can be used to reflect a
wide variety of circumstances. For example, The situation in the Middle East
has gotten very bad. Or, At the party I found myself in a very awkward
situation. Or, The situation is thisthree candidates for two job
openings. But lately situation has become a redundant, tack-on noun
that is inserted into a sentence to make it sound more strategic and definitive.
Over the past 3 to 4 weeks I actually heard the following statements. From my
local TV weatherman: Doppler radar indicates there is currently a rain
situation over Roanoke. From a baseball announcer: The Yankee infielders
are well positioned in the event of a ground ball situation. From a
university administrator: If we face an over-enrollment situation in that
class, well create another section. Are you aware of a more meaningless
use of a word? It is my understanding that deep in the bowels of the White House
is a special place called the situation room. Here the president convenes
his advisors on emergency matters of grave importance. I can just picture this
scenario in the White House. The president is working alone in the Oval Office.
His chief of staff receives an urgent communiqu describing some potentially
very serious state of affairs requiring immediate attention. The chief of staff
hurriedly enters the Oval Office and says, Excuse me, Mr. President, but it
appears we have a situation situation. The chief of staff would probably say
it loud enough to be recorded on the sensitive taping system in the Oval Office.
One hundred years from now political historians who study that tape would
falsely conclude the chief of staff suffered from doublicia, a rare
linguistic disorder which results in the last word spoken in a sentence to be
repeated.
Challenge. The new usage of this term comes from the
Reagan can-do years in the mid-1980s. Its usage is meant not only to turn
darkness into light, but more importantly to connote a sense of personal control
over our lives. We are no longer passive pawns in the relentless onslaught of
life, but rather we are positioned to engage in self-efficacy. It is the
ultimate form of spin. It used to be that we all knew what was meant by a
challenge. For some of us, to climb a mountain is a challenge. For others,
it may be completing a crossword puzzle. But now challenge is an up-beat,
can-do, Im-in-charge word that really means problem. But problem
is now passe, because it implies it, not you, is in control. For example, Our
revenues came in $2 million under projections. Its going to be a challenge to
make payroll this month. At 37,000 feet above the ocean, This is your
captain speaking. All four of our engines have just conked out, and we are very
rapidly losing altitude. We are now going to experience the challenge of a water
landing. So, be sure your seat belts are strapped low and tight across your
waist, return your tray tables to their upright and locked position, and assume
the unscheduled water landing position. And thank you for flying Albatross
Airlines. Remember, at Albatross, it is always our pleas. I was in a
staff meeting the other day when a colleague entered the room. His elderly
father had been sick for some time and was recently hospitalized. Someone in the
room inquired about his condition. My colleague announced that the illness was
diagnosed as a fatal disease which had spread throughout his fathers entire
body. He then said, And hes really going to be challenged to survive.
How is that for new-speak? Instead of expressing love and compassion, or
requesting support through prayer, the fathers illness was characterized as
something which occasioned a sporting proposition. Im sorry, but when someone
you love is dying, it shouldnt be portrayed in the same terms as
participating in a 5K race.
Opportunity. A close cousin to challenge, it is
somehow the decided preference of conservative Republicans. The word
opportunity used to reflect some sort of propitious occasion, as While
in London I had the opportunity to visit Kew Gardens. An old expression
refers to opportunity knocking on your door. Not now. Opportunity now
refers to your chance to demonstrate your skills under adverse conditions. Once
again, opportunity places you in a position of control. You are never a
victim when an opportunity presents itself. You may have read there is a
terrible famine in parts of Africa. Nonsense. It is merely an opportunity for
the inhabitants to cultivate their survival skills, like eating the bark off of
trees. When a tornado takes your house, it simply provides you with an
opportunity to go camping in what was once your backyard. I once heard of a
motivational speaker who described to his audience how a man was dragged at
gunpoint by some thugs into a back alley. According to the speaker, the man used
the occasion as an opportunity to enhance his negotiation skills.
Unfortunately his negotiation skills were somewhat deficient, as he was shot in
the legs and now has the challenge of walking with a pronounced limp. And each
member of the audience paid $75 to hear this tripe.
Concern. This one comes straight from the mouths of
flaming liberal Democrats. Part of the trick of using this word in the New Age
context is the pronunciation. The old way is conCERN. The new way is CONcern.
And you must have sensitivity and compassion carved into your face when you say
it. In the old days this word was decidedly neutral in meaning. For example,
That issue doesnt concern us. But just like challenge and
opportunity, the new usage is pure spin. It now refers to an affective
response which used to be associated with such downers as anger, worry, or fear.
Not any more. In this New Age world we do not dwell on the negative, rather we
frame our emotions in a positive way. And remember, emphasis on the first
syllable, and like the caring compassionate person you are, you say it slowly,
as if you really mean it, and with deep CONcern etched on your face. For
example, while working in the garage you say to a friend, Oops, I just cut
off my thumb with the buzz saw. The intense pain and uncontrollable blood flow
are of CONcern to me. Eight years ago Clinton said, I feel your pain.
Now it would be, I am deeply aware of your CONcerns. Remember the adage
about a 5-year old boy who has a hammer, and he discovers everything needs
pounding? I once heard a counseling psychologist deliver this line to a group of
distraught graduate students in a resounding display of a persons love for a
word. I know you have CONcerns CONcerning the unexpected loss of your
assistantships. I will continue to show deep CONcern to those CONcerned.
Those comforting words just make you feel glad to be alive, dont they? Never
mind the students had no money to eat, because there was CONcern in the air.
Behavior (as a suffix). Whatever level of irritation I
feel over the four previous usages of words is a drop in the bucket compared to
this one. In fact, this one is my all-time professional gripe. I suppose it all
started when I was first entering graduate school in the late 1960s. I came
across the term organizational behavior in some article I was reading. My
10th grade English teacher instructed me not to use the literary
technique of personification in serious technical writing. Therefore, raindrops
dont dance and organizations dont behave. However, I was a mere lad at the
time, and who was I to challenge how the profession I wanted to enter expressed
itself? My next recollection of encountering the behavior suffix was the term
withdrawal behavior. I learned this referred to employee lateness,
absence, and turnover. It was meant to connote the employee was withdrawing his
or her participation from the work force, to one degree or another. The next
thing I know there was an explosion of terms where behavior was used as a
suffix. It was a veritable linguistic avalanche of expressive ineptitude. We had
leadership behavior (thats what managers do), motivation behavior (thats
what cheerleaders do), test behavior (thats what assessees do), satisfaction
behavior (thats something you do to make you feel good), and on, and on, and
on. It became sort of a parlor gametake any noun or gerund and stick
behavior on the end.
I once asked a class what their definition of psychology was. The most
common answer was the scientific study of thinking and behavior. I
concurred with that answer. A short time later Im in a graduate students
dissertation defense (not my advisee) and the student uncorked something about
thinking behavior. Not thinking and behavior, but thinking behavior. My
jaw dropped. I looked over at the students major professor who noted the look
of disbelief on my face. His head began to bob up and down like one of those
oilrigs in the southwest. It was his way of letting me know that thinking
behavior was right on the money, and that I simply wasnt with it. I began
to imagine writing critical incidents reflective of thinking behavior. What I
came up with was chin-stroking behavior, little-wheels-turning-in-the-head
behavior, and smoke-coming-of-out-the-ears behavior. Presumably, while engaged
in very deep-thinking behavior, all three could be manifested simultaneously.
The latest iteration of this affront to the English language that I have seen is
politeness behavior. Not being polite, but politeness
behavior. When I was a child I had a far-away relative who would mail me
birthday presents. My mother would remind me annually to send the person a
thank-you note. I would protest saying I didnt like writing thank-you notes.
My mother would chide me and say, Paul, you must learn to be polite.
Nowadays she would have to say, Paul, you must learn to engage in politeness
behavior.
Okay, I give up. The dam has burst and there is no point in trying to stem
the torrent of linguistic abuse. All we can do is to see this thing through to
its inexorable conclusion. I say we go full bore, all the way. Consider the
following. In a waiting room at a hospital a graven-faced physician says,
Im sorry, but your Uncle Zelmo is no longer engaging in heart-beating
behavior. He is now facing an eternity situation. When a piece of food gets
lodged in your throat its because your body did not properly engage in
esophageal behavior. People should not guzzle carbonated beverages, because when
they do they often engage in burping behavior and sometimes hiccup behavior. At
a big family reunion it is wise to pass on the baked beans because they can
cause you to engage in (well, you know).
So come along with me and play the behavior suffix game. Its fun and
its easy. I just hope the TIP staff doesnt engage in edit-it-out
behavior.
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