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1 Show why SIOP is strategic for your organization. Write down 3-5 issues you and your organization are currently facing. Then, after workshops and program are announced, make a list of the sessions that will help you address these immediate challenges. Discuss the potential tools/tips you could bring back to your organization to move the business strategy forward and/or help alleviate some of the challenges.
2 Show how SIOP can help build your career. Highlight educational opportunities on the program or research that will be, or typically is, presented and how that fits with your own research agenda. If you are a practitioner, focus on areas of competence that you are trying to build and how SIOP will help you. Note the Presidential address, awards, and keynote speakers. Emphasize that SIOP is the main conference for your discipline.
3 Call attention to the size and cost of the Annual Conference. With approximately 3,000 attendees, this is the largest conference of researchers and practitioners in I-O psychology in the world. Attending SIOP is much more cost-effective and time-efficient than participating in multiple seminars or webinars because you get all of the information you need in one place at one time for an incredibly reasonable price.
4 Build a networking list. The Annual Conference is your source for networking, bringing together nearly 3,000 of your peers. Make note of speakers, exhibitors, and industry representatives or other groups you would like to meet, share strategies with, or learn new practices from. If you are a consultant, highlight the opportunities to meet potential clients and discuss the work that your firm focuses on.
5 Highlight the impact on your research plans. Make a list of who you intend to meet and what research projects you will be working on. Show how attending SIOP is important for pushing your research agenda.
6 Offer to share handouts and present what you have learned. Immediately after the conference, write a short summary of what you learned, who you met at the conference, and how you will use the information you received and the contacts you made to improve your work. Offer to deliver a short presentation or conduct a quick question-and-answer session about what you learned.
   
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