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Social Media as a Tool for Research

A Turnover Application Using LinkedIn

By Sean D. Robinson, MillerCoors Brewing Company/Ohio University, and Evan Sinar and Jamie Winter, Development Dimensions International (DDI)

When conducting research on behavior in the social sciences, obtaining behavioral data (as opposed to behavioral proxies, like intentions) is often considered the optimal methodological technique. However, in some cases researchers may not have access to such data. For example, in the field of employee turnover, issues may prevent researchers from collecting turnover data, such as the hesitancy of organizations to give access to confidential personnel information and the complications of anonymity that come with matching participants to employee records. If only there was an open sea of data that researchers could utilize to document information, such as turnover behavior, without relying on access to a source such as an employer’s coveted personnel file… Continue reading this article in the July issue of The Industrial-Organizational Psychologist (TIP) here!


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