Jacob Goldenberg

Jacob Goldenberg is an associate professor of Marketing at the School of Business Administration at the Hebrew University of Jerusalem. He received his Ph.D. from the Hebrew University of Jerusalem in a joint program of the School of Business Administration and Racach Institute of Physics. His research focuses on creativity, new product development, diffusion of innovation and complexity in market dynamics. He has published in journals such as Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Nature and Science. In addition together with David Mazursky, he is an author of the book creativity in product innovation published by Cambridge University Press.