Innovation in the Real World

Presenters:  Susan Marcinelli and Joanna Starek

Innovation is a buzz word that many management teams use, but few can transform into a sustained competitive advantage.  To assure success, organizations must address innovation as a shift in culture and leadership mindset.  A case study of Best Buy, a Fortune 72 company, illustrates practical methods to address this challenge. 

Learning Objectives:

1.  Increase knowledge of the specific challenges that leaders confront in building a culture of innovation: 

2.  Increase understanding of the issues in balancing an Innovative mindset with a results orientation

3.  Increase understanding of the importance of measurement for sustaining large scale innovation