Innovation in the Real World
Presenters: Susan Marcinelli and Joanna Starek
Innovation is a buzz word that many management teams use, but few can transform into a sustained competitive advantage. To assure success, organizations must address innovation as a shift in culture and leadership mindset. A case study of Best Buy, a Fortune 72 company, illustrates practical methods to address this challenge.
1. Increase knowledge of the specific challenges that leaders confront in building a culture of innovation:
2. Increase understanding of the issues in balancing an Innovative mindset with a results orientation
3. Increase understanding of the importance of measurement for sustaining large scale innovation