Opportunity and Opportunity Recognition
Presenter: Shaker A. Zahra
Innovation in new and established firms requires recognition, definition, and evaluation of opportunities based on technical, strategic and organizational metrics. A conceptual framework of the various activities associated with different facets of opportunity recognition is presented. The framework highlights the role of innovators’ cognitions, networks and organizational setting.
- Explain the various technical, marketing, financial and organizational dimensions of an opportunity.
- Describe the various stages involved in opportunity recognition and its definition.
- Assess the role of individual and organizational cognition in defining and evaluating opportunities for innovation as well as their commercial pursuit.