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Opportunity and Opportunity Recognition

 
Presenter: Shaker A. Zahra 
 
Innovation in new and established firms requires recognition, definition, and evaluation of opportunities based on technical, strategic and organizational metrics. A conceptual framework of the various activities associated with different facets of opportunity recognition is presented. The framework highlights the role of innovators’ cognitions, networks and organizational setting.
 
 
Learning Objectives
 
  1. Explain the various technical, marketing, financial and organizational dimensions of an opportunity. 
  2. Describe the various stages involved in opportunity recognition and its definition. 
  3. Assess the role of individual and organizational cognition in defining and evaluating opportunities for innovation as well as their commercial pursuit.