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David Peterson

David is Senior Vice President at Personnel Decisions International, where he leads PDI's executive coaching services with responsibility for 200 coaches around the world. Based in San Francisco, his consulting work specializes in coaching for CEO's and other senior executives in Global 100 companies, as well as helping organizations design their own coaching programs. 

David is the author of two best-selling books that provide practical advice to help people develop themselves and coach others: Development FIRST: Strategies for Self-Development (1995) and Leader As Coach: Strategies for Coaching and Developing Others (1996). An expert on coaching, executive development, and leadership effectiveness, he has been quoted in Wall Street Journal, Fortune, Business Week, Time, and USA Today

He received his PhD from the University of Minnesota specializing in both industrial-organizational and counseling psychology. His BA in linguistics and anthropology is from Bethel College in St. Paul, MN. He is a Fellow of the Society of Consulting Psychology and the American Psychological Association.