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Andrea S. Goldberg, PhD


Dr. Goldberg is a thought leader with consulting and research experience in Human Resources, Marketing and Communications. She is the President and Founder of Digital Culture Consulting, a practice specializing in strategy and insights on areas ranging from the use of social media for organizational effectiveness and customer support, to the development and implementation of social media guidelines.   Prior to this, she was a Partner and VP of OrgVitality, a firm focused on improving organizational effectiveness.
 
 In her 25+ year career at IBM she led work in marketing, social networking, e-business and employee engagement. As VP of Corporate Market Insights, she led global research on the influence of employees and key constituents on brand values.  While in HR, Andrea held positions in organizational development, training, EEO, resources planning and employment, and ran the IBM US employee opinion survey program.
 
Andrea holds a Ph.D. and MA in Industrial/Organizational Psychology from New York University and a BA from Binghamton University. She was awarded certification in Digital Media Marketing from NYU in May 2011. She is co-writing a book chapter for the SIOP Frontier series on Will I/O Psychology Join the Conversation? Understanding the Effect of Online Social Media on Employee Behavior.  

 



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