Dr. Goldberg is a thought leader with consulting and research experience in Human Resources, Marketing and Communications. She is the President and Founder of Digital Culture Consulting, a practice specializing in strategy and insights on areas ranging from the use of social media for organizational effectiveness and customer support, to the development and implementation of social media guidelines. Prior to this, she was a Partner and VP of OrgVitality, a firm focused on improving organizational effectiveness.
In her 25+ year career at IBM she led work in marketing, social networking, e-business and employee engagement. As VP of Corporate Market Insights, she led global research on the influence of employees and key constituents on brand values. While in HR, Andrea held positions in organizational development, training, EEO, resources planning and employment, and ran the IBM US employee opinion survey program.
Andrea holds a Ph.D. and MA in Industrial/Organizational Psychology from New York University and a BA from Binghamton University. She was awarded certification in Digital Media Marketing from NYU in May 2011. She is co-writing a book chapter for the SIOP Frontier series on Will I/O Psychology Join the Conversation? Understanding the Effect of Online Social Media on Employee Behavior.
The Transformational Organization: How the Social Media Revolution is Changing Work
Social media is impacting many areas considered the domain of I/O Psychologists: organizational culture, selection, training, employee engagement and leadership. This talk will explore this shift, discuss benefits and challenges, provide cases of innovative social media solutions and share a vision of the collaborative, virtual and open organization of the future.
1. Describe the basic elements of social media and how it is transforming organizations.
2. Discuss various case studies that show how social media can be effectively implemented.
3. Explain the importance of social media guidelines.
4. Describe examples of how failure to have appropriate policies has created significant issues.
5. List the benefits that can be achieved through collaboration and employee engagement in communities.