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Visibility Committee Goals and Progress Report Form


Committee Chair: Christopher Rotolo

Date: 6/9/08
Committee Membership and Membership Changes:
Continuing Members: Joel Philo, Ben Dattner, Joan Brannick, Anuradha Chawla, Annette Towler (and her external awards subcommittee).
New Members: Anna Erickson, Lorin Mueller, Uma Iyer, Ken Lahti, Lauren Simon, Emily Solberg, Sylvia Hysong, Eric Gerber
Past Chair: Doug Reynolds has agreed to serve an advisory role and help with the PR Firm.  
AO Representation: Clif Boutelle, Dave Nershi, and Stephany Schings from the SIOP office also attend meetings as they can.   
Visibility Committee Mission, Objectives, and Goals (2008-09):
Visibility Mission: To gain visibility with our target audiences through a variety of channels and tactics in order to help I-O Psychologists (and SIOP) be recognized as the premier professionals committed to advancing the science and practice of the psychology of work.
1.      Objective: Realign PR & Branding Priorities/Strategy with Marketing General (MG)
Goal: Ensure alignment between MG strategy and SIOP’s vision
Goal: Develop and implement execution plan
2.      Objective: Establish a baseline of I-O/SIOP’s current visibility
Goal: Identify/Develop a set of metrics assessing I-O/SIOP’s visibility
Goal: Establish a process for ongoing, periodic assessment
3.      Objective: Identify and understand our target audiences
Goal: Revalidate/enhance existing segmentation strategy to ensure target audience needs are fully addressed, in order to deliver relevant messaging about I-O Psychology and SIOP
4.      Objective: Expand and deepen our network with relevant media channels & other relevant audiences
Goal: Identify key players in relevant media channels execute programs to build relationships (e.g., Media luncheon)
Goal: Identify and develop visibility channels in academia & public policy
5.      Objective: Conduct ongoing visibility efforts (placing a differential focus on psychology at large, human resources professionals and business leaders)
Goal: Work with the AO to generate press releases, web content, etc. to push key messages to target audiences.
Goal: Market the Fall Conference
Goal: Conduct public webinar
6.      Objective: Define tools and processes to institutionalize visibility efforts
Goal: Develop and maintain a repeatable committee process that focuses on target audiences, appropriate media channels, and key messages.
Goal: Work with Marketing General to develop and institutionalize processes
Goal: Finalize and monitor visibility metrics
Each of these committee goals relates to our overall mission which is to gain visibility with our target audiences through a variety of channels and tactics in order to help SIOP achieve its vision.