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Professional Practice Series Goals


Committee Chair Name: Allen I. Kraut
Date, June 21, 2011

 

Committee Members: Professional Practice Series, 2011 -2012
1.     Seymour Adler, Aon Consulting
2.     Neil R. Anderson, Aston University
3.     Neal M. Ashkanasy, University of Queensland
4.     C. Harry Hui, University of Hong Kong
5.     Elizabeth B. Kolmstetter, Director of National Intelligence
6.     Allen I. Kraut, Baruch College/Kraut Associates ( Series Editor)
7.     Kyle Lundby, Valtera
8.     William H. Macey, Valtera
9.     Lise M. Saari, New York University
10. Handan Sinangil, Marmara University
11. Nancy T. Tippins, Valtera
12. Michael A. West, Aston University
 

Committee’s Strategic Planning Goals: (Please highlight committee goals related to the advocacy of SIOP’s Strategic Planning Goals)
 
Two strategic goals were formulated for this committee when it was appointed in mid- 2008 for its five-year term.
 
1.                 Our primary goal over the coming years is to put out a stream of books, at the rate of about two per year, to attract a broader readership of practitioners drawn from I/O psychology practitioners, faculty and students, as well as a greatly increased number from HRM practitioners and policy–makers
The emphases in these volumes will be to present well-researched and effective practices, based on the best science available, in an attempt to describe and influence future “best practices.”   We will increase our effort to be attractive and accessible to the broad audience of HR practitioners and to the policy-makers who utilize so much of I/O psychology. This includes cooperation and joint marketing with SHRM, the premier organization for HR professionals. A measure of our success will be that each of our Volumes will sell 2,500 or more copies within three years of publication.
 
2.                 Our second strategic goal is to ensure a broad international and global outlook in our Professional Practice Volumes. We expect to do this by having Volume Editors consciously attend to global concerns in their chapter choices and editing, and to include non-US authors (or those with credible overseas experience) as chapter contributors. To further these goals, five of the current 12 members of the Editorial board are from overseas.
 
Comments from Chair:
 
A.   I believe this strategy will support SIOP’s Vision to be recognized as the premier professional group committed to advancing the science and practice of the psychology of work, all of SIOP’s four goals named below. Specifically, the Series will help SIOP to be:
 
1. The Visible and trusted authority on work-related psychology, by producing Volumes that are current, professionally solid, and are articulate on the areas they cover.
2. An Advocate and champion of I-O psychology to policy makers through the choice of topics covered and clear writing, to show and explain how I/O Psychology can lead to greater effectiveness.
3. Organization of choice of I-O professionals because it is the major source of high quality ideas and practices that will help them.
4. Model of integrated scientist–practitioner effectiveness, since it will use writers who are both scientists and practioners, who will demonstrate how the integration of their ideas ands experience plays out in good practices that are guided and supported by science.
 
            B.         It is important to note that four volumes are under the direction of the previous Editorial Board, headed by Allan Church and Janine Waclawski. The titles and volume Editors are:
 
·          Talent Management by Rob Silzer and Ben Dowell (Published)
·          Diversity and Inclusion by Bernardo Ferdman (in preparation)
·          Performance Management by Manny London and James Smither (Published)
·          Workplace Assessments by John Scott and Doug Reynolds (Published).
 
C.    The present Board has already produced three new Volumes, and stimulated proposals for others now being developed.
 
·          The first, “Going Global: Practical Applications and Recommendations for HR and OD Professionals in the Global Workplace,” by Editor Kyle Lundby (with Jeffrey Jolton) was about worldwide applications of I/O Psychology, examining changes in mindset and practice when American-based I/O deals with the global workforce.
·          The second, “Advancing Executive Coaching: Ingredients for Successful Leadership Coaching,” edited by Gina Hernez-Broome & Lisa A. Boyce, was based on the 2009 SIOP Leading Edge Conference  
 
·          Technology Based Assessment was the third volume. It has to do with internet and remote assessment for selection, promotion and placement. It was developed by Nancy Tippins and Seymour Adler.
 
D.    In order to select and encourage a suitable array of books in the coming years, the Editorial Board has met at each of the SIOP Conferences. As a result, two books are currently underway:
 
·          “Managing Human Resources for Environmental Sustainability (Living in the New Green Economy)” edited by Susan E. Jackson, Deniz S. Ones, and Stephan Dilchert. It is now in preparation and is progressing well; it expected to be available at the 2012 SIOP Conference.
 
·          The LEC Fall Conferences presents the latest and best work on practice issues, and are a natural springboard for Practices Volumes. Using last October’s LEC on High Performing Teams as a base, Eduardo Salas proposed a volume in the Practice Series in January 2011. The proposal was reviewed and endorsed by the Editorial Board.  The book is now in contract with Jossey-Bass and is in preparation.
 
·          Several future volumes are being developed for review by the Editorial Board. These may or may not succeed, and include the following topics:
·          Leadership Development
·          Organizational Design
·          A Showcase of I/O applications
·          Innovation (a la 2007 Leading Edge Conference)
·          Human Capital Multipliers, using Leverage in HR applications
·          Managing the HRM Project
 
 
            Nevertheless there are two marketing issues of which the SIOP Executive Committee should be aware. One of these requires Executive Committee attention immediately.
 
A. This major “marketing” issue is a SIOP policy (with Jossey-Bass), on the future possibilities of digitization and electronic distribution. This includes the possibility of distributing individual chapters, perhaps as part of a new collection of chapters, drawn from different sources.   The college market is expanding sharply, and can be well served by such changes. The roles and compensation for such publication in new forms might be considered as a responsibility of the Publications Committee.
 
We previously suggested that the Publications Committee be charged with developing a set of suitable policies and contracts to anticipate these future developments for all SIOP Publications.  Nothing has been done.  The Chair, Scott Highhouse, believes such an initiative goes beyond the Publication Committee’s assigned role. David Nershi is aware of this.   I believe the Executive Committee must respond very soon to this important and fast changing situation.
 
            B Another marketing concern is that recent volume editors have complained that Jossey Bass is not sufficiently marketing their books. In response, I have formed a marketing study group, to study this issue and come up with recommendations. The group is ably chaired by Kyle Lundby and includes the editors of four recent volumes in the Practice Series, along with the Jossey-Bass Marketing Manager and David Nershi, SIOP’s Executive Director. They are making great progress, and should complete their work within the next month.
 
            Despite concerns about marketing efforts, Jossey Bass is quite satisfied with the sales figures on our books so far. So is SIOP. In fact, the numbers have exceeded the budget expectations of SIOP. As of February 28, 2011, royalties to SIOP from the Practice Series were $12,419 for the prior six months and a total of $29,803 for the prior 18 months.
 
            In sum, the Professional Practice Series is performing in an excellent fashion, pursuing its strategic and tactical goals. It is especially fortunate to have an excellent Editorial Board and smart, hard-working Volume editors.
 
Respectfully submitted,
 
Allen I. Kraut, Series Editor
6/21/2011