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2012-2013 Visibility Committee Goals and Progress Report Form

Carl Persing, Chair
June 1, 2012 Goals Report

Committee Members: Kevin Kramer, Oksana Drogan, Matt Millard, Ryan Johnson, Rebekka Gordon, Brodie Gregory, Cliff Boutelle, Sakira Jackson, Ben Dattner, Mark Rose, Dan Freschi, Elizabeth McCune, Erica Hartman-Spenser, Elizabeth Rupprecht,  Sara Brothers, Christine Corbet, Bianca M. Zongrone, Valerie Sessa. Other volunteers to be added.

SIOP Vision: To be recognized as the premier professional group committed to advancing the science and practice of the psychology of work.

SIOP Goals: SIOP will become the…

1. Visible and trusted authority on work-related psychology. This includes:

  • Heightened awareness within lay, business, scientific, and government communities of the role and value of I-O psychology in improving productivity and well-being in the workplace.
  • Greater outreach to the broader field of psychology and related disciplines and organizations (including organizations outside the United States), policy makers, the public, and the media.

2. Advocate and champion of I-O psychology to policy makers. This includes:

  • Increased efforts to obtain federal funding for I-O research.
  • Increased efforts to monitor and influence policy and legislation affecting human behavior at work.
  • Heightened awareness among top managers in business about the value of I-O psychology and I-O professionals.

3. Organization of choice of I-O professionals. This includes:

  • Increased enjoyment and satisfaction of members.
  • More members in all categories, including regular, Student, International, Affiliate, and Associate Members.
  • Higher annual retention rate.
  • Increased support for SIOP members in their efforts to study, apply, and teach the principles, findings, and methods of I-O psychology.

4. Model of integrated scientist–practitioner effectiveness that values research, practice, and education equally and seeks higher standards in all three areas.

  • Increased collaboration and dialogue between academics and practitioners where science informs practice and practice informs science.
  • Increased collaboration and exchange of ideas with non-North American I-O professionals.
  • Decreased perception of fissure between academics and practitioners.
  • Clear and rigorous means of evaluating the quality of graduate training programs.
  • Clear and rigorous standards for practice.

Strategic Planning Goals of the Visibility Committee: Committee goals related to the advancement of SIOP’s Strategic Planning Goals are:

Visibility Mission: To gain visibility with our target audiences through a variety of channels and tactics in order to help I/O Psychologists (and SIOP) be recognized as the premier professionals committed to advancing the science and practice of the psychology of work.

Strategic Planning Goals – This committee supports all of the SIOP Goals. Although its mission is primarily to Goal 1, to be the visible and trusted authority on work-related psychology, the activities and prevue of the committee extends to initiatives that relate to all of SIOP’s goals.

Theme—The theme for the coming year will be “Extending Our Influence” and will stand for the idea that we as a committee will go a little farther, a little faster in our efforts. It also stands for the idea that each subcommittee, as a committee and as individuals, will do “a little extra” beyond their stated goals to extend the visibility of SIOP and I/O.

Branding—Objective: Building and managing SIOP and I/O brand.

Goal 1— With SIOP leadership and external stakeholders, develop improved SIOP Brand Strategy by end 2012

  1. Provide input to Brand Strategy document being created by Branding Task Force
  2. Work with Metrics sub-committee to ensure the design, content, audiences, and timing of Metrics benchmarking research are aligned with Branding requirements

Goal 2— Work with Branding Task Force and Vendor to launch new SIOP Brand by SIOP Conference, April 2013

  1. Provide input to the Brand Activation plan being created by Branding Task Force
  2. Create and implement Brand launch plan and Brand management plan
  3. Create processes to ensure that SIOP committee activities fall within the guidance of the Brand strategy

Metrics—Objective: Designing and implementing a system of metrics to assess efficacy of visibility initiatives.

  • Goal 1—Launch and collect data on HR Visibility Survey (through SHRM) in July, 2012
  • Goal 2—Clean and analyze data for Business Leader Visibility Survey (launched and collected data in April) and HR Visibility Survey
  • Goal 3—Prepare report and write TIP article describing results of Business Leader and HR Surveys
  • Goal 4—Integrate efforts with Branding committee activities as appropriate
      • Attend and contribute to meetings with Branding Task Force to determine specific actions needed

Potential New Goals

  • Goal 5—Collect metrics on visibility of I-O Psychology in education (e.g., universities); integrate efforts with student/academia subcommittee.
      • Direction of activities will be determined during Visibility meetings and chairs.
  • Goal 6—Document visibility efforts across subcommittees and identify appropriate metrics for each; identify gaps between metrics currently being collected and promising new measures.

Media—Objective: Visibility though all traditional and non-traditional media channels; developing relationships with the media; working with/providing input to Marketing General on their PR efforts, etc.

  • Goal 1—Explore channels to extend the reach of materials already created by the Visibility Committee subcommittees and other SIOP resources such as “Spotlight on I/O”, TIP articles or excerpts from articles or other sources.
      • Discuss with SIOP AO, External Relations, and others to be determined.
  • Goal 2—New initiatives to be discussed as soon as new chair is appointed.

HR/Business—Objective: Developing strategy and solutions for enhancing our visibility among HR Professionals and business leaders

  • Goal 1— Complete the "series" of white papers with the University of Akron students.
      • This includes improving the revision process of those papers (e.g., we have selected one to be our prototype and want the others to match that style; also need to have each paper reviewed by a committee member)
      • Engage with the SIOP administrative office to get a nice "look" (e.g., graphics, layout, branding) for the papers.
  • Goal 2— Roll-out of White Papers to SIOP members and Professionals:
      • Get a site set up where SIOP members and HR/Business professionals can access these papers.
      • Determine a strategy for rolling out the Akron papers and their overlap with work that the Professional Practice Committee is doing (e.g., all at once or one per month, etc
    Goal 3— Outline a strategy for going forward.
      • This could entail creating direct correspondence to HR and Business leaders about SIOP and the subcommittee’s papers, and/or new communications such as mini-lessons on the I/O in the workplace and “triumphs” of I/O in organizations.

Student/Academia—Objective: Developing strategy and solutions for enhancing visibility among students of psychology and business, academics, and employers.

  • Goal 1— Enhance the visibility and effectiveness of the SIOP outreach program (Teacher’s Bureau / Ambassador’s program)
      • Analyze and interpret results of the 2012 outreach survey to identify and communicate improvement opportunities
      • Work with the Teacher’s Bureau co-chairs to create support materials for Ambassadors (teaching/advertising materials, etc.)
      • Identify and develop means to communicate ambassador contact information to student organizations & schools
  • Goal 2— Improve on our efforts to reach out directly to prospective I-O graduate & undergraduate students and drive interest & attraction to the discipline
      • Host the annual SIOP informational webinar for prospective students, driving greater participation through enhanced communications or methodology
      • Build upon prior year efforts in reaching out to colleges without I-O programs by providing additional information of interest (Teacher’s Bureau contacts, etc.)
      • Integrate efforts with Metrics subcommittee on evaluating the visibility of I-O Psychology in education

Public Policy/Advocacy—Objective: Developing strategy and solutions for enhancing visibility of I/O professionals and their knowledge and skills to state/national/international government officials and ngo officials who set work-related public policy in the US and world-wide. Be invited to participate in policy development and advocate for topics of interest to I/O professionals.

  • Goal 1—Assemble a subcommittee comprised of a chair and 3 to 5 dedicated members willing to shape the direction of this subcommittee
  • Goal 2— Shape the direction of the committee and choose and work on initiatives that will define the next 2 years. These may include:
      • Align with existing SIOP initiatives
      • UN initiative that our new president Doug Reynolds is undertaking
      • Making I/O more visible by having us involved in socially responsible initiative--so rather than having us say how we save Fortune 100 companies millions of dollars, we should be talking about how we are doing things for the public good--like the initiative where SIOP is helping returning soldiers to recast their MOS (military occupational specialties) into civilian qualifications / competencies terminology.
        • Partnering with other organizations:
        • Working with APA and/or state psychological associations on inclusion of I/O in initiatives like the Psychologically Healthy Workplace.
      • Communicating to public entities
        • Writing letters/white papers/publications on I/O for public entities to increase their knowledge of I/O and what it can do for them
      • Use mySIOP as a forum to solicit and converse about topics that pertain to Public Policy/Advocacy.
  • Goal 3— Determine best ways to learn about and track work related policies being discussed within governments.
      • Procedures and Mechanisms to be determined by new committee members