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Visibility Committee Goals and Progress Report Form


Committee Chair: Doug Reynolds

Date: 8/31/06

Progress Report
Committee Membership and Membership Changes:
Jeff Jolton, Paul Mastrangelo (resigned), Joel Philo, Doug Reynolds, Chris Rotolo, Mahesh Subramony (Resigned)
Additional members were recruited; we added the following members this reporting period: Annette Towler (and her external awards subcommittee), Monica Hemingway, Rebecca Orbach (student member), and Dianne Moranto (as an APA relations advisor to the team).
Clif Boutelle and Dave Nershi from the SIOP office also attend meetings as they can.  
Visibility Committee Goals (2006-07):
1.      Gain visibility with targeted audiences (placing a differential focus on psychology at large, human resources professionals and business leaders)
Actions: Work with the AO to generate press releases, web content, etc. to push key messages to target audiences.
2.      Get I/O stories into the media
Actions: Develop relationships with targeted media channels (e.g., APA Monitor, Fast Company magazine)
3.      Define tools and processes to institutionalize visibility efforts
Actions: Develop a repeatable committee process that focuses on target audiences, appropriate media channels, and key messages.
4.      Coordinate & collaborate with other SIOP committees on visibility-related issues
Actions: Align Visibility Committee members to the activities of other committees that relate to audiences, media channels, or key messages; coordinate visibility activities across committees.
Each of these committee goals relates to the first SIOP Strategic Priority, i.e., SIOP will become the…
1. Visible and trusted authority on work-related psychology. This includes:
  • Heightened awareness within lay, business, scientific, and government communities of the role and value of I-O psychology in improving productivity and well being in the workplace.
  • Greater outreach to the broader field of psychology and related disciplines and organizations (including organizations outside the United States), policy makers, the public, and the media. 
Updates or Comments From Chair (September, 2006):
The following activities were completed, or are underway, during this reporting period. Relationships between activities and goals are noted by goal number (in parentheses).
  • New members were recruited for the team (see above).
  • A special session for the SIOP spring conference was proposed and accepted. This session will be sponsored and run by Visibility Committee members, but will features speakers from the media. The session will be on how to get I/O stories into the media. The design of the session allows for committee members to establish relationships with members of the media as they recruit participants to the session. (Goals: 2, 1)
  • A marketing plan for the SIOP fall conference was developed with the SIOP administrative office. Members of the Visibility Committee coordinated with local I/O groups to publicize the event (Goal 1).
  • A plan was developed for focusing on Key Messages, Target Audiences, and Preferred Media Channels. This document will serve as an input to the Executive Committee’s fall strategic planning session and will assist with prioritization of activities across the year. (Goals: 3, 4).
  • Members Joel Philo (Dallas Morning News) and Doug Reynolds (HeathLeaders Magazine) both gave media interviews. (Goal 2).
  • A sub-team will begin work on a brochure for Psych Departments and Business Schools that highlights what SIOP is as an organization. This activity will be coordinated with the Membership Committee (Goal 1, 4).
  • The External Awards Subcommittee prepared a call for nominations for several awards; this is to be published in the October TIP (Goals 1, 3).