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Visibility Committee Goals and Progress Report Form


Committee Chair: Doug Reynolds
Update: 1/8/08
Committee Membership and Membership Changes:
Doug Reynolds, Joel Philo, Chris Rotolo, Rebecca Orbach (student member), Ben Dattner, Joan Brannick, Anuradha Chawla, Becca Baker, Annette Towler (and her external awards subcommittee). Clif Boutelle and Dave Nershi from the SIOP office also attend meetings as they can.   
Additionally, a team of “Visibility and Impact Champions” has been added to assist with visibility efforts. (Hough, Colella, Sarri, Latham)
Visibility Committee Goals (2007-08):
1.      Objective: gain visibility with targeted audiences (placing a differential focus on psychology at large, human resources professionals and business leaders)
a.      Goal: Work with the AO to generate press releases, web content, etc. to push key messages to target audiences. (Ongoing)
b.      Goal: Complete a brochure for possible entrants to the field (Complete: 8/08)
c.       Goal: Market the Fall Conference (Complete)
d.      Goal: Submit SIOP members for external awards (Ongoing)
e.      Goal (NEW): propose a webinar for undergraduates on I/O psych.
2.      Objectives: get I-O stories into the media: Develop relationships with targeted media channels (e.g., APA Monitor, Fast Company magazine)
a.      Goal: Hold a pre-conference luncheon for the press (Scheduled for 3/08) 
3.      Objective: Define tools and processes to institutionalize visibility efforts
a.      Goal: Develop and maintain a repeatable committee process that focuses on target audiences, appropriate media channels, and key messages.
b.      Goal: Hire a PR/Marketing firm (Complete: 10/07)
c.       Goal: Finalize and monitor visibility metrics (Draft metrics complete: 9/07)
4.      Objective: Coordinate & collaborate with other SIOP committees on visibility-related issues
a.      Goal: Create Visibility user group on a private access website (Complete 8/07)
b.      Goal: Coordinate undergraduate webinar content with E&T committee.
Each of these committee goals relates to the first SIOP Strategic Priority, i.e., SIOP will become the visible and trusted authority on work-related psychology.

2007-2008 progress
Objective, Goal(s)
Current Progress
1, a, c. 
Worked with LEC team to create press release and communication documents for marketing the Fall consortium. Worked with local I-O groups to publicize to their members; maintained marketing plan updates for the planning committee. Chair (Reynolds) attended the LEC and co-facilitated a portion of the event.
1, b.
Completed student brochure; this has been produced and was announced in TIP. The document may be downloaded from SIOP.org.
1, d.
The external awards committee has re-nominated Dr Ben Schneider for the Distinguished Scientific Award for the Application of Psychology (he was not selected); Jim Outtz was re-nominated for the Levinson consulting award (he didn’t win either). This team will require the appointment of a new Chair, as Annette Towler has served in this role for 3 years.
1, e.
The committee defined one new goal for the year: to propose and conduct a webinar on I-O psychology for undergraduates. A brief proposal and action item was developed for EC consideration at the January meeting.
2, a.
Ben Datter will again serve as the coordinator for a Press Luncheon in NYC. The date has been set and down payment has been paid for the event to be held this year on March 7th at the Harvard Club in NYC. We are currently assembling a list of reporters. A short list of SIOP members in the NYC area is also being assembled for possible participation. A member of the EC in attendance would be desirable.
3,a, b
A marketing/PR firm was selection to assist SIOP with publicity and branding issues. The team is working with the firm to finalize their statement of work for 07-08 and has reviewed two proposals from the firm.
3, a, b.
Developed a committee-sponsored session proposal for the spring conference: a town hall meeting on visibility issues related to the use of a PR firm. This session was accepted and is being planned.
4, b.
Currently coordinating with Education and Training Committee regarding proposed webinar.
  1. Determine if volunteer from the EC can attend the SIOP Press Luncheon to be held in NYC on March 7 (see item 2a, above). 
  2. Review and approve the Visibility Committee proposal regarding a webinar on I-O psychology for undergraduates (this proposal was submitted separately).