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Visibility Committee Goals and Progress Report Form


Committee Chair: Doug Reynolds

Update: 8/20/07
Committee Membership and Membership Changes:
Doug Reynolds, Joel Philo, Chris Rotolo, Rebecca Orbach (student member), Ben Dattner, Joan Brannick, Anuradha Chawla, Becca Baker, Annette Towler (and her external awards subcommittee). Clif Boutelle and Dave Nershi from the SIOP office also attend meetings as they can.   
Additionally, a team of “Visibility and Impact Champions” has been added to assist with visibility efforts. (Hough, Colella, Sarri, Latham)
Visibility Committee Goals (2007-08):
1.      Objective: gain visibility with targeted audiences (placing a differential focus on psychology at large, human resources professionals and business leaders)
a.      Goal: Work with the AO to generate press releases, web content, etc. to push key messages to target audiences.
b.      Goal: Complete a brochure for possible entrants to the field
c.       Goal: Market the Fall Conference
d.      Goal: Submit SIOP members for external awards
2.      Objectives: get I-O stories into the media: Develop relationships with targeted media channels (e.g., APA Monitor, Fast Company magazine)
a.      Goal: Hold a pre-conference luncheon for the press
3.      Objective: Define tools and processes to institutionalize visibility efforts
a.      Goal: Develop and maintain a repeatable committee process that focuses on target audiences, appropriate media channels, and key messages.
b.      Goal: Hire a PR/Marketing firm
c.       Goal: Finalize and monitor visibility metrics
4.      Objective: Coordinate & collaborate with other SIOP committees on visibility-related issues
a.      Goal: Create Visibility user group on a private access website.
Each of these committee goals relates to the first SIOP Strategic Priority, i.e., SIOP will become the visible and trusted authority on work-related psychology.
2007-2008 progress
Objective, Goal(s)
Current Progress
1, a, c. 
Worked with LEC team to create press release and communication documents for marketing the Fall consortium. Worked with local I/O groups to publicize to their members; maintained marketing plan updates for the planning committee.
1, b.
Completed student brochure. This is now in press and will be announced in TIP. The document may be downloaded from SIOP.org.
1, d.
The external awards committee has re-nominated Dr Ben Schneider for the Distinguished Scientific Award for the Application of Psychology.
2, a.
Ben Datter will again serve as the coordinator for a Press Luncheon in NYC approximately one month prior to the SIOP conference in April.
3,a, b
Reviewed proposals and presentations from three PR/Marketing firms. A recommendation to the EC is being developed for review during the September meeting.
3, a, b.
Developed a committee-sponsored session proposal for the spring conference: a town hall meeting on visibility issues related to the use of a PR firm
Investigated NPR sponsorship opportunities (too expensive for us).
4, a.
Developed a web-based space for the visibility team at Yahoo groups; loaded committee content to the site.