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Three Ways Social Media and Technology Have Changed Recruitment Application of Modern Technology and Social Media in the Workplace Prior to the introduction of social media and technol- ogy, recruiters focused on face-to-face networking and cold calling candidates. Since the introduction of online job boards, social media websites, and other related technologies, the recruiter’s job has changed immensely. Recruitment today is more strategic, per- sonalized, and targeted than ever (Sunderberg, 2014b). Eight-three percent of organizations are now using social media as part of their recruitment process (Sunderberg, 2014b)! Although LinkedIn is the network of choice for recruiters, Facebook and Twitter are used as well (Sunderberg, 2014b). This article will discuss three ways social media and technology have begun to evolve the recruitment process and the role of the re- cruiter, followed by some potential research avenues to better understand the transformation. Easy and Quick Access to Qualified Applicants Nikki Blacksmith The George Washington University Tiffany Poeppelman Google (Contractor) 114 Recruitment is a dynamic and complex process that includes advertising a job opening to qualified appli- cants, enticing them to apply for the job, maintaining the candidate’s interest throughout the process, and influencing their decisions until an offer is officially extended (Breaugh, 2013). In the past, organizations relied on agencies, campus recruitment, job boards, and print advertisement to reach applicants with the idea that the larger the pool of candidates, the more selective recruiters could be. However, social media are now enabling recruiters to search for qualified ap- plicants who were not necessarily searching for a job, says Matt Reider, president of Reider Research and VP at Campion Recruiting Services. This is huge change, as in the past, organizations found it very hard to reach July 2014 Volume 52 Issue 1