Home Home | About Us | Sitemap | Contact  
  • Info For
  • Professionals
  • Students
  • Educators
  • Media
  • Search
    Powered By Google

Linking Coaching with Business Strategy

Effective and timely coaching can make the development and implementation of a business strategy less daunting and more successful. This statement is especially true in an environment that is highly competitive, fast paced, and uncertain.

Senior managers who want their initiatives to succeed often seek internal and external facilitators to add value with new insights, and provocative inquiry that can increase individual accountability. Coaching people to break old habits, stimulate creative thinking, and establish an integrated process that sets clear ways to achieve sustainable results and increased profits is essential to business strategy development. Research supports the results-driven value of applying the expertise of an Industrial and Organizational Psychologist in coaching individuals and teams during the business strategy development process.

Several of the well established elements required for building a successful business strategy include: 

  1. Gathering data from diverse perspectives.

  2. Thinking creatively. 

  3. Encouraging the participation and involvement of key resources.

  4. Providing for a focused dialog for consensus building and realistic implementation planning.

  5. Assuring disciplined and outcome-focused implementation.

  6. Having competent leaders and managers who guide the effort and monitor results, and

  7. Being flexible, with a willingness to re-evaluate based on performance feedback, and making necessary changes throughout the process in order to get the desired results. 

The Value of Coaching 

Coaching during the planning process. Coaching to increase management competencies and practices that facilitate the planning process can have a positive impact in making strategy development and implementation achievable with confidence, efficiency, and full use of organizational resources. Coaching can be applied during any phase of business strategy development.  Preparing the team for strategy development provides opportunities for individual and team coaching designed to maximize outcomes, establish clear roles and relationships, and ensure that new and existing competencies contribute to measurable results.  

Coaching during the implementation process. Coaching executives and managers to the next levels of contribution and confidence provides an important developmental opportunity during the implementation phase of business strategy. Implementation is more efficient with coaching in effective communication and negotiating skills, in setting objectives and expectations for change, in reviewing specific techniques for running the business from sales to finance, in building consensus and buy-in for key decisions, in enhancing team problem solving, and in using feedback to improve the entire business planning process.  

Sometimes business strategies require that new competencies be acquired in time to implement the strategic initiatives. New business lines, new products and services, and greater leadership team effectiveness practices, are more likely to be integrated into business functions with tailored and focused coaching for both individuals and teams. Senior executives can create the environment that encourages self-development and use of coaches during the entire process of business planning and implementation.  

The Value of Industrial and Organizational Psychologists 

Generally, industrial and organizational psychologists have extensive knowledge and experience in leadership development, measurement, and organizational dynamics.  Industrial and organizational psychologists, therefore, understand executive leadership and what it takes to guide an organization to continued high performance and success. As coaches and advisors, they transfer this knowledge into management practices and competencies that can make a positive difference in achieving success. Some I-O psychologists with significant profit and loss experience can also coach individuals to apply analytical/management tools related to marketing and sales strategy implementation, measuring and assessing operational performance, asking the thought provoking "what if questions, designing incentive systems, and enhancing manufacturing productivity. These are all the skills and abilities that contribute to successful business strategy implementation.  

Some of the benefits of coaching that researchers and company executives have regularly identified as substantially relevant to improved business strategy development and implementation include:

  1. A greater sense of confidence in both facilitating the decision process and effectively getting the tough decisions made

  2. The ability to motivate people to exceed expectations

  3. A better understanding of teamwork and shared accountability

  4. A clear focus on what's needed for success

  5. Realistic and understandable implementation and contingency planning

  6. Development of appropriate competencies needed for success and greater competitive advantage

  7. Less wasted time and fewer delays for competing in a tough market place

  8. A shortened time horizon between planning and results 

Industrial and organizational psychologists are uniquely positioned to add considerable value by building on the strengths of the leadership team to prepare for, facilitate, and increase performance in all phases of important business initiatives. Their knowledge of behavior and business functions can increase individual and team effectiveness.  

To find industrial and organizational psychologists who can provide specific coaching to develop important competencies and processes for your organization's business success, visit our website www.siop.org. Youll see first hand the benefits of coaching from an industrial and organizational psychologists perspective and expertise. 

Coaching Table of Contents

Workplace home page