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Workshop 3 (half day)

Creating a Compelling Offer:  Aligning Your Employee Value Proposition to Key Talent Segments

Presenters:      Anthony McBride, Bristol-Myers Squibb Co.
                         Maria Amato, CLC Solutions
Coordinator:     Robin R. Cohen, Bristol Myers Squibb Co.

The renewed war for talent has increased the need for organizations to focus on attracting and retaining critical talent.  Moreover, changing workforce demographics are forcing organizations to tailor their messages to drive attraction and commitment in different key talent segments.  This workshop will focus on how organizations develop, market, and measure the impact of their employee value proposition (EVP)—the set of attributes that the labor market and employees perceive as the value they gain through employment in the organization.  Research on best practices in creating segmented EVPs will be discussed.  In addition, real-world examples of how several companies redesigned their EVPs will be presented.  This workshop should be of interest to practitioners who are responsible for recruiting, employee retention, and employment branding either in a consulting or internal role.

This workshop is designed to help participants:

  • Develop a compelling business case for investing in articulating and segmenting their organizations EVP and building an employment brand
  • Learn to apply market research principals to building an EVP
  • Identify the pros and cons of segmented EVPs particularly for global organizations
  • Identify the key steps in delivering and communicating a compelling EVP

Anthony McBride, is vice president, Human Resources, for Bristol-Myers Squibb’s Commercial Pharmaceuticals Division. Since joining Bristol-Myers Squibb in 1995, Anthony has held a number of key roles in the human resources organization including generalist and specialist assignments.  His experiences span U.S., European, and global roles.  In addition to his initial work as a director in BMS’s Center for Leadership Development, he also served as the senior director, Leadership Development and Staffing, for the U.S. Medicines Division, where he was responsible for BMS corporate-wide strategic sourcing and staffing strategies. In the senior generalist roles that he has held—such as vice president, Human Resources, Europe; vice president, Human Resources, International Medicines and Global Marketing: and vice president, Human Resources US Pharmaceutical Commercial business—his chief accountabilities included partnering with the business to build organizational and workforce solutions that drive business performance, determining the talent strategy for the business units, and working with the line organization to enhance workforce quality, cost effectiveness, and performance.  Before joining Bristol-Myers Squibb Co., he was a consultant in the New York office of Personnel Decisions, Inc.  He specialized in organizational development, executive coaching, talent selection, and management development consulting.  Anthony earned a BS degree in psychology from the University of Texas, Austin, and a MS and PhD in I-O psychology from Texas A&M University.

Maria Amato is the practice leader for CLC Solutions, a membership of senior human resources executives from more than 100 organizations around the world. In her current role, she leads the development of new practice areas, applying quantitative rigor to the most pressing areas of concern for HR executives. Maria also provides decision support to individual member companies, using tools and techniques from the Corporate Leadership Council canon of best practices. Her clients include multiple Fortune 500 organizations such as Lockheed Martin, Sprint, Lowe’s, Intel, Marriott, Duke Energy, Nokia, BP, and Altria. She is currently focused on developing new approaches in the areas of compensation and benefits optimization, leadership development, and employment branding. Her research has concentrated on many aspects of human resources, including the effect of affirmative action on employee performance and retention tactics for high-performing employees. Maria holds a BA from Colgate University with a strong liberal arts background and a concentration in research methodology in psychology (highest honors), as well as an MA in experimental psychology from the State University of New York at Buffalo. Maria attended the PhD program in social psychology at McGill University in Montreal, with a concentration on the effect of HR policies on employee performance and engagement (currently ABD status).

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