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Workshop 6: Beyond Evaluation Levels: Building Value Using Learning and Development Data

Presenters:

Kurt Kraiger, Colorado State University
Eric Surface, ALPS Solutions, Inc. and ALPS Insights, Inc.

Coordinator:

Brooke Orr, The Coca-Cola Company

Abstract:

This workshop provides practical advice for designing and implementing the evaluation of learning and development (L/D) activities in ways that create value and build support for the learning enterprise. Topics include: Building support for evaluation, tailoring value propositions to stakeholder perspectives, discussing two fundamental evaluation questions, and designing high impact evaluation systems.

Full Description:

Traditional evaluation approaches lead learning and development (L/D) professionals to think about evaluation from a narrow perspective – WHAT to measure – instead of focusing on how different stakeholders can use data to create and improve value throughout the organization. Often L/D professionals report seeking new data collection methods, and/or new types of data. On the other hand, rarely do they feel they are “moving the needle” or demonstrating the value of the L/D enterprise. This workshop offers a fresh approach to building value for the L/D enterprise through: building a singular organization-wide commitment to learning and development, identifying two fundamental questions that apply to all key stakeholders, clarifying the (three) purposes for evaluation, selecting and implementing four evaluation foci, and identifying value from the perspective of five or more stakeholders connected to training. The presenters will also share examples related to practical questions such as choosing high-valued measures, designing simple studies, and how to best display data visually.

 

Intended Audience:

General audience at the post graduate level. The workshop is designed for I-O psychologists and HR professionals working with and inside organizations who are interested in improving the effectiveness of learning and development programs through data. 

Learning Objectives:

  • Describe the importance of establishing value for the L/D enterprise
  • List ways in which value is differentially defined and judged by multiple stakeholders within organizations
  • Define and discuss the two fundamental questions of evaluation and how they apply to multiple L/D stakeholder perspectives
  • Critique and evaluate decision-making in evaluation by selecting measures and research designs that build value for the L/D enterprise

Presenter Biographies:

Kurt Kraiger, Ph.D., is a Professor of Psychology at Colorado State University. Kurt received his Ph.D. in Industrial-Organizational Psychology from The Ohio State University, and is a Fellow and former President of SIOP. He is an expert on training and training evaluation, having edited three professional books and published or presented over 100 papers on training and related topics. He has also consulted with a number of military and private organizations on issues related to training design, e-learning, and training evaluation. He is an Associate Editor of the Journal of Business and Psychology, and on the editorial board of the Journal of Applied Psychology and Journal of Management. With Eric A. Surface, he is developing a new value-driven model of training evaluation.

 

Eric A. Surface, Ph.D., is CEO and principal scientist at ALPS Solutions, a learning and development (L/D) applied research and consulting firm, and ALPS Insights, a start-up providing L/D analytics and improvement solutions. Eric has two decades of experience in training needs assessment, design and evaluation practice and training research. He has worked with military, government, non-profit, educational and corporate clients. He has published in journals, such as the Journal of Applied Psychology, and has presented numerous papers at conferences in fields ranging from I-O psychology to Applied Linguistics. He is a Fellow of the American Psychological Association and the Society of Military Psychology. He earned his Ph.D. in I-O psychology from NC State University. With Kurt Kraiger, he is developing a new value-driven model of training evaluation.


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