Delivery Method: Virtual
Date/Time: Monday, April 11, 2022, from 7:00am - 11:00am PDT (30-Minute Break)
Presenters: Kizzy M. Parks, K. Parks Consulting, Inc.
Aarti Shyamsunder, YSC Consulting
Zachary N.J. Horn, Stitch Fix
Kecia M. Thomas, The University of Alabama at Birmingham
Coordinator: Theodore L. Hayes, U.S. Department of Justice
Intermediate Level: Attendees at the intermediate level will get the most out of this workshop because they may have thought about their brand more than others. This workshop is for anyone – practitioner, academic, graduate student -- who has ever wondered about what their brand is, why they should have one, how to build one to fit their passion, or how to change one; everyone will come away with something valuable. We will not discuss brand research. We will not cover introductory materials, but early-career practitioners are welcome. Advanced concepts will be developed through the stories of panelists who have lived the branding challenges that others face now.
This is going to be the most fun you’ll have in a SIOP workshop! We will mentor and guide your brand orientation. You will develop brand awareness, brand passion, and brand commitment. At the close you will be well on your way toward describing your brand with integrity, conviction, and passion.
This workshop is for anyone who has ever wondered about what their brand is, why they should have one, how to build one, or how to change one is going to come away with something valuable. We will mentor and guide your brand orientation. You will develop brand awareness, brand passion, and brand commitment. At the close you will be able to describe your brand with integrity, conviction, and passion. Topics will include: What is a brand? What is my passion and how does that relate to my brand? How can I build one? How do I maintain one? I need help with building my brand – where do I start? How does my brand relate to my income potential? How will people know my purpose and my passion based on my brand? Who will hold me accountable for having a brand that works? How can I make my brand competitive and still maintain my integrity?
This workshop is designed to help participants:
- Develop brand awareness
- Connect passion to branding, and branding to passion
- Do the “mechanics” of brand-building – CV, social media, elevator pitch
- Have fun!
Kizzy Parks: As a kid, I'd clean golf balls located in an alley behind my friend's house and resell them through a fence to golfers. I used the money to buy FUNYUNS® and Nutty Bars. I always knew I'd become an entrepreneur and earn an advanced degree in psychology. My entrepreneurial spirit meshed well with my inquisitive nature as an adopted child who always wanted to, and then met, my birth family. Driven to be the successful business owner I always knew I would be. I went on to earn a Ph.D. and establish KPC over a decade ago. Today, I own and operate multiple businesses and have over $50 million in government contract awards. Through GovCon Winners, I help service-based small business owners learn HOW to win profitable federal government contracts through the powerful CTC technique to grow their bottom line. FUN FACT: I’m a GUINNESS WORLD RECORDSᵀᴹ titleholder!
Aarti Shyamsunder (she/her) is a DEI (diversity, equity, and inclusion) Solutions Consultant with YSC Consulting, where she is responsible for creating distinctive, research-based, and impactful client solutions and thought leadership in the DEI space. Prior to YSC, Shyamsunder ran her own research and consulting practice, Psymantics Consulting, where her work with clients from around the world focused on DEI, leader and leadership development and strategic consulting, business excellence, teaching, coaching, and assessment. Before this independent consulting life, she had I-O Psychology from the University of Akron in 2008. She is also the co-founder of Metamorphosis, a DEI consulting collaborative, a founder-advisor for Cymorg, a platform for virtual gamified leadership simulations, and is the Founder and President of COSI (the Community of Organizational Sciences in India). With over 70 invited talks and publications to her credit, Shyamsunder focuses on evidence-based practices in her consulting, research, writing, speaking, and teaching.
Zack Horn is a Principal User Experience (UX) Researcher at Stitch Fix, where he produces client-centered insights that influence the holistic design and product decisions. He collaborates daily with cross-functional teams of product managers, designers, data scientists, engineers, and marketers to understand and translate users' intent into full-funnel experiences that inspire and engage Stitch Fix clients. Horn uses a mixed-methods approach in his research, combining his 11 years of I-O research experience (e.g., surveys, ethnographic research, data analysis) with methods of modern UX Research (usability testing, innovation games, participatory design, card sorting, etc.) to derive insights from generative, formative, and evaluative product research. Prior to Stitch Fix, Horn was a Lead UX Researcher at Facebook, served as the Manager of Quantitative Psychology at Stitch Fix, and spent 10 years with Aptima, Inc. building training and performance assessment technologies for the U.S. Military. Horn graduated with his Ph.D. in I-O Psychology from George Mason University in 2008. He has volunteered for 10 years at SIOP, most recently as the Program Chair for SIOP 2017 and Chair of the Electronic Communications Committee (ECC).
Kecia Thomas is the fourth Dean of the UAB College of Arts and Sciences. Prior to joining the leadership team at UAB, Thomas was the Senior Associate Dean in the Franklin College of Arts and Sciences at the University of Georgia, where she began her career in 1993 as a Professor of I-O Psychology and African-American Studies.
Thomas is an expert in the psychology of workplace diversity. Her scholarship and institutional engagements focus on the issues of strategic diversity recruitment, supporting diversity in STEM workplaces, and understanding the career experiences of high potential women of color. She is the author of over 60 peer-reviewed articles and book chapters as well as the first I-O diversity textbook, Diversity Dynamics in the Workplace (Thomson Wadsworth). She also served as editor of six volumes, including Diversity Resistance in the Workplace vol. 1 & 2 (Taylor-Francis/Routledge) and Diversity Ideologies in Organizations (Routledge). Her research has been funded by federal agencies, for-profit and non-profit institutions, and corporate foundations. She is an elected-Fellow of the American Psychological Association, the Society for the Psychological Study of Culture, Ethnicity and Race, and the Society of I-O Psychology. She is also a past recipient of the Janet Chusmir Award for Distinguished Service from the Academy of Management. She currently serves on the national change team for the NSF-funded Aspire, the national alliance for inclusive and diverse STEM faculty. She has conducted applied research focused on launching diversity and inclusion climate studies, diversity training design and delivery, facilitation of diversity strategic plans, and small group coaching. Thomas earned a B.A. in Psychology and Spanish from Bucknell University and her M.S. and Ph.D. in I-O Psychology from the Pennsylvania State University. She is also a graduate of the HERS Management Institute at Wellesley College, the SEC Academic Leadership Development Program, and the University System of Georgia Executive Leadership Institute.