SIOP Source
SIOP Source—formerly Newsbriefs—has been redesigned, renamed and relaunched! The weekly e-Newsletter is sent every Wednesday to approximately 8,000 I-O academics, practitioners, and graduate students.
Overall Email Stats from Campaign Monitor
| Statistics |
Global Average for Emails
|
US Average for Emails |
Non-Profit Emails |
SIOP Source |
| Average Open Rate |
18% |
17.6% |
25.5% |
38.5% |
| Average Click-Thru Rate |
2.6% |
2.6% |
4.1% |
8.5% |
| Average Click-to-Open Ratio |
14.1% |
14.9% |
15.8% |
22% |
- The newsletter is published every Wednesday.
- Ad deadline is the Thursday prior to the publication week.
- One ad per issue per advertiser.
- Maximum two ads per month per advertiser.
Pricing:
| Location |
Ad Size |
Price Per Week |
| ad #1-top |
600 px w by 150 px h |
$395 |
| ad #2-middle left |
250 px w by 250 px h |
$295 |
| ad #3-middle right |
250 px w by 250 px h |
$295 |
| ad #4-bottom |
600 px w by 150 px h |
$250 |
Readers: SIOP Source is emailed to nearly 8,000 individuals each week, including all SIOP members.
- 66 percent of readers are professionals.
- 34 percent are students pursuing graduate degrees, primarily in I-O psychology.
- 8% are over the age of 60.
- 29% are between the ages of 40-59.
- 43% are 30-39 years of age.
- 20% are under the age of 29.
Contact Susan Rogers, SIOP Business Development Manager, at srogers@siop.org.