SIOP Source

SIOP Source—formerly Newsbriefs—has been redesigned, renamed and relaunched!   The weekly e-Newsletter is sent every Wednesday to approximately 8,000 SIOP members and non-member customers. 

2020 Overall Email Stats from Campaign Monitor

Statistics

Global Average for Emails

US Average for Emails Non-Profit Emails SIOP Source
Average Open Rate 18% 17.6% 25.5% 36.4%
Average Click-Thru Rate 2.6% 2.6% 4.1% 7.9%
Average Click-to-Open Ratio 14.1% 14.9% 15.8% 21.6%

 

 

 

 

 

 

 

 


  • The newsletter is published every Wednesday.
  • Ad deadline is the Thursday prior to the publication week.
  • One ad per issue per advertiser. 
  • Maximum two ads per month per advertiser.

 

Interactive Order Form

Pricing:
Location Ad Size Price Per Week
ad #1-top 600 px  w by 150 px h $395
ad #2-middle left 250 px w by 250 px h $295
ad #3-middle right 250 px w by 250 px h $295
ad #4-bottom 600 px w by 150 px h $250

 

Readers:  SIOP Source is emailed to nearly 8,000 individuals each week, including all SIOP members.

  • 66 percent of readers are professionals.
  • 34 percent are students pursuing graduate degrees, primarily in I-O psychology.
  • 8% are over the age of 60.
  • 29% are between the ages of 40-59.
  • 43% are 30-39 years of age.
  • 20% are under the age of 29.

Contact Susan Rogers, SIOP Business Development Manager, at srogers@siop.org