SIOP Source Advertising-Weekly

SIOP Source

SIOP Source is a weekly e-Newsletter is email to members every Wednesday.  A sample issue showing placement of the ads can be seen here:  May 19, 2021

Pricing:
Location Ad Size Price Per Week
ad #1-top 600 px  w by 150 px h $395
ad #2-middle left 250 px w by 250 px h $295
ad #3-middle right 250 px w by 250 px h $295
ad #4-bottom 600 px w by 150 px h $250

To order your ad, please contact Susan Rogers, SIOP Business Development Manager, at srogers@siop.org


Overall Email Stats from Campaign Monitor

Statistics

Global Average for Emails

US Average for Emails Non-Profit Emails SIOP Source
Open Rate 18% 17.6% 25.5% 55.3%
Click-Thru Rate 2.6% 2.6% 4.1% 4.2%

 

 

 

 

 

 

 

 


  • The newsletter is published every Wednesday.
  • Ad deadline is the Thursday prior to the publication week.
  • One ad per issue per advertiser. 
  • Maximum two ads per month per advertiser.

Readers:  SIOP Source is emailed to nearly 8,000 individuals each week, including all SIOP members.

  • 66 percent of readers are professionals.
  • 34 percent are students pursuing graduate degrees, primarily in I-O psychology.
  • 8% are over the age of 60.
  • 29% are between the ages of 40-59.
  • 43% are 30-39 years of age.
  • 20% are under the age of 29.

To order your ad, please contact Susan Rogers, SIOP Business Development Manager, at srogers@siop.org