Annika Schultz, M.A., is a Senior Researcher at Adobe, leading employee research efforts on employee listening related to workforce planning and attrition. Annika has eight years of experience in People Analytics and HR technology working at Meta, Airtable, LinkedIn, and Roblox. Through these roles she focuses specifically on how PA teams can amplify the employee experience through a product-focused approach to manage and scale employee insights. Committed to fostering community within the field of People Analytics, Annika serves as an Advisory Board Member for the Society for People Analytics and is the Executive Director of the BayPA non-profit organization. She received her M.A. in Organizational Behavior and Evaluation at Claremont Graduate University.