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SIOP Members in the News Clif Boutelle When we think of the media, it is the ma- jor newspapers, magazines, and network radio and television that come to mind. While they still remain important to any organizations seeking to generate aware- ness, the internet has created a whole new avenue of media outlets that should not be overlooked. In fact, more and more or- ganizations are utilizing Internet sites and social media to tell their stories. A growing number of SIOP members are finding their way onto internet sites be- cause writers, whether mainstream media or on the internet (often reporters are writ- ing for both), still need credible resources. So, the opportunities for media mentions are expanding and that is good for the field of I-O psychology and SIOP members. In addition, a number of SIOP members have developed relationships with publi- cations and are contributing articles on a regular basis. Following are some of the press mentions, including online sites, which have occurred in the past several months: The February 18 Arizona Sun had a story about a research project dealing with con- cussion reporting being conducted by Ann Huffman of Northern Arizona University and colleagues from NAU’s athletic train- ing education program. They are examin- ing how organizational culture influences concussion reporting and then will test 162 different strategies to change the culture and increase reporting rates. They have received a $400,000 grant from the NCAA and U. S. Department of Defense for the effort, which will be undertaken over the next two and a half years. Big Data technology and the services market is one of the fastest growing, mul- tibillion dollar industries in the world, and the February 3 issue of Onalytica, a data research firm, listed Big Data’s top influencers, which included Evan Sinar of Development Dimensions International (DDI). Among the newest domains for Big Data’s immense reach, and risks, is to track and improve workplace productivity, he said. But with this massive amount of data come major quandaries on how this data are used. Companies need their leaders to be both data-savvy enough to verify that all information gathered about employees is accurate, and fair and trusted enough to credibly communicate the rationale for cap- turing the data in the first place, he said. Also, the February 1 Fast Company report- ed a study conducted by Development Dimensions International (DDI) that found though men and women score equally in their ability to drive businesses, fewer women are able to get beyond lower-level leadership positions, and it’s not because of lower competence, said DDI’s Evan Sinar. The study analyzed the differences between men and women on business drivers and found no statistically differences. Business April 2016, Volume 53, Number 4