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A Brief Primer on Neurotechnology in I-O Psychology: A TIP Interview With Stephanie Korszen Neuroscience equipment is expensive and can be intimidating, which in turn discour- ages many from taking an organizational neuroscience approach to their work. Buy- ing neurotechnologies for your research lab or company doesn’t have to be a scary undertaking. Knowledge is power, and just as Consumer Reports helps people buy a range of products, in this issue our conversation aims to sup- port an informed investment in neurotechnologies. M. K. Ward North Carolina State University Xiaoyuan (Susan) Zhu University of Connecticut Bill Becker Texas Christian University There are many suppliers of neurotechnologies, and wearable technology is a booming new product market. We talked with one neurotechnology supplier, Advanced Brain Monitoring (ABM), to provide an example of considerations to make when purchasing electroencephalography (EEG) equipment. Although we focus on EEG in this issue, Product Engineering Manager Stephanie Korszen from ABM shares advice with us that can be applied to the purchase of other types of neurotechnologies. Furthermore, this is not meant to be a pitch for ABM but rather a general discussion with a company whose product has been successfully used by organizational researchers. Here’s a very brief overview of EEG. (If you’re already familiar with EEG, skip ahead to the next paragraph.) EEG measures synchronous electrical activity in large populations of neurons. When neurons respond to excitatory input (e.g., a selection survey), the flow creates a negative charge outside the neuron and a positive charge inside the neuron. This creates a dipole that in turn creates a magnetic field tangential to the direction of the dipole. If numerous dipoles (e.g., millions) are created and oriented in the same direction, then EEG can record their electrical potential from the scalp. It’s like trying to hear one person clapping in an adjacent room versus hearing the whole audience clapping. Aspects of the EEG signal recordings are frequency (the number of claps) and amplitude (the decibels The Industrial-Organizational Psychologist 51