Traveling in Cyberspace: Video-Mediated Communication
Philip Craiger and R. Jason Weiss
University of Nebraska at Omaha
This issue of Traveling in Cyberspace examines video-mediated
communication (VMC). Synonyms for VMC include videoconferencing, teleconferencing, and
"cybermeetings." In this article we describe VMC, its application in various
settings, its limitations, and how we use the technology. We also describe and contrast
various VMC systems that you can use at work, home, or school. It should be understood
that we are describing the current state of VMC technology as we write in August.
By the time the hardcopy edition of TIP reaches you in October, the odds are that
this technology has changed, perhaps drastically. But thats the nature of
technology.
Consistent with past issues of TIP, this article is a quick
primer on the topic of VMC and is intended for readers who are relatively unfamiliar with
VMC, its uses and merits. Readers who are familiar with VMC and looking for more
information regarding research findings on its effectiveness will find several research
reports among the references.
What is VMC?
In its simplest form, VMC involves the simultaneous transmission of
audio and video between two computers, analogous to a videophone. VMC allows two or more
users to communicate and interact synchronously over an Internet connection. Figure 1,
which we explain in more detail, illustrates a typical VMC "session." In this
instance we are at opposite ends of campus: I am (PC: upper video) in my office and Jason
is in one of the labs in Computer Science.
There are specific hardware and software requirements for VMC. These
include dedicated software (which you may already have on your computer), a PC-based video
camera, and of course, a connection to the Internet. More on these requirements later in
the article.
PC-based VMC includes features similar to videophones. The primary
difference between the two is that you can use PCs to share information in many different
ways, which we will describe in more detail below. Videophones, in contrast, are limited
to sharing/transmission of audio and video.
Uses: Business, Home, Education
Information technology developments have drastically changed the nature
of work in the last 2 decades, as I wrote here last year:
A second information technology driven paradigm shift began to occur in
the early 1980s. In the second era, computer technology spread horizontally and vertically
throughout organizations; everyone in an organization used information technology
on a daily basis. The ubiquity of computer technology motivated organizations to reassess
their business practices and work structure. They began to ask themselves: "How can
we fully utilize the power of computer technology, and what changes will be required in
our business practices to realize these benefits?" Organizations came to recognize
that the solution was to take the individual computers and to essentially connect them.
The argument for connectivity was that if computing resources could be shared, redundancy
would be eliminated and everyone would benefit. (Craiger, 1997, p. 92)
One could argue for a synergistic relationship between information
technology (IT) developments and shifts in the nature of work: IT provides businesses with
the flexibility of conducting business in ways never imagined, and these changes provide
IT developers with new opportunities to further support these changes. As proof of this,
and of the fact that the nature of work is indeed undergoing a major transition, one
neednt look any further than the increasing number of employees working at home
(i.e., telecommuters). In the span from 1995 to 1997, the telecommuting population
increased from 6.4 to 9.1 million workers (PC Week, 1998). The number of telecommuters is
expected to grow further to 10.7 million by the year 2001.
VMC is used primarily as a medium to supplement or replace face-to-face
meetings. For example, Terry Milholland, CIO and Vice President of Shared Services for The
Boeing Co. said that Boeing uses VMC for meetings between its headquarters in Seattle and
employees at satellite locations (T. Milholland, 1997, personal communication). The most
often cited reasons for using VMC include reduced air travel costs, employee time savings,
and the ability to call "last-minute" meetings between employees at disparate
locations.
Of course, numerous other technologies exist which support or replace
face-to-face meetings, including phone, e-mail and fax. Each has their own strengths and
weaknesses with respect to how they can be used as an alternative to traditional meetings.
As Table 1 illustrates, VMC provides a number of advantages over the older technologies,
including immediate interaction between multiple meeting participants, visual
clarification, and support for multimedia.
Home users can also enjoy the benefits of VMC. Those of you who have
had the opportunity to use a videophone to contact family members or friends understand
how much the video aspect adds to the callits the next best thing to
being there. The primary difference between the two is that in one situation you are
communicating through a computer over the Internet, and in the other, using a videophone
and a phone line. An obvious advantage of the computer-based VMC system is that
communicating over the Internet can be much more cost effective. PC-based VMC only
requires an Internet account (approximately $20/month, depending upon geographic location,
local competition, and services). Theoretically, you can make as
Table 1. When to use which technology
Communication Uses |
VMC |
Phone |
E-mail |
Fax |
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(Adapted from Diamond & Roberts, 1996).
many calls as you like, all for the same monthly fee (compare that to
those 10 a minute deals!).
Another limitation for home users involves the manner in which home
users connect to the Internet. Most connections are over TCP/IP dial-up networks, which
typically run at a relatively slow rate of 14.4 to 28.8 MHz. Video over these connections
is painfully slow and jerky. However, there is a great improvement when connections are
faster (e.g., a direct connection to the Internet, LAN, etc.). The trade-off is cost.
Faster connections (e.g., ISDN, $4070/month) cost more but make VMC from home much
more workable.
Finally, VMC is growing more prevalent in education. Courses and even
entire programs offered via distance learning the next mantra in educationare
growing at a tremendous rate, for many of the same reasons spurring the growth of
telecommuting. Distance learning is particularly important for rural states, especially
here in Nebraska. Most of the universities and campuses are located in the eastern part of
Nebraska, making it difficult to provide educational services to those in the central and
western parts of the state. One way to meet the state-wide demands for education is
through distance learning. To illustrate, last semester I (PC) taught a distance-delivered
course to students in two disparate geographical locations, here at UNO
("on-site") as well as an off-site campus in Scottsbluff, Nebraska, in the
outermost western part of Nebraska. The on-site classroom was held in one of our
high-technology classrooms outfitted with a television camera, monitors for viewing both
on- and off-site classrooms, a VCR, two computers, and a satellite connection for beaming
TV transmissions back and forth between the two campuses. The students at the remote
location were able to interact with me and on-site classmates much to the same degree as
students situated on-site.
Distance learning has a been around for a while in various forms,
including videotapes, television, as well as the traditional "correspondence"
course. These forms of delivery provide an educational environment which is inherently
passive and asynchronous. Many students new to distance learning often do not fare well
given the extreme dissimilarity to the familiar traditional classroom setting. In
contrast, distance learning using VMC allows the desirable property of interactivity,
permitting active, synchronous participation in classroom activities by all students, as
in the traditional classroom experience. Of course, these are the classroom environments
to which most of us are accustomed, so one of the advantages of the new forms of
distance-delivered education will be a wider appeal and improved acceptance of these
alternative forms of education.
An Example
An example of how Jason and I use VMC is shown in Figure 1. This is a
screen capture of the two of us communicating via videoconference from opposite ends of
campus. The VMC software we are using is Microsofts NetMeeting. NetMeeting provides
not only video and audio communication, but other communication-enhancing functions, as
well discuss later. The particular function we are using in this figure is called
"application sharing and collaboration." This allows two users at disparate
locations (using different computers) to work simultaneously on a software application
located on only one of the computers. The software does not have to be installed on both
computers. Here we are using Microsofts Visual Basic 5, a software development
application. Essentially, Im running Visual Basic on my computer, but at the same
time, Jason is using it also (through the NetMeeting connection). So in this instance, we
are developing a simple program in Visual Basic, working synchronously, with any changes
made by either of us displayed on both remote computers.
This simple example illustrates many benefits of VMC. For instance,
engineers and scientists in different parts of the world could work on the same program,
brainstorming ideas, making changes to the program, and sharing information in a way
otherwise possible only through face-to-face meetings. From a conceptual
teamenvironment perspective there is little difference between the traditional
face-to-face work meeting and working in this VMC-facilitated environment. For instance,
video and audio allow each team member to see and hear other members with whom they are
interacting, run through what-if scenarios using the same software, or exchange ideas via
an electronic whiteboard or file transfer (to be discussed below). These advantages can
also transfer to the educational setting. A student at a remote end of campus who has a
problem with a part of a program could "dial" me up in NetMeeting, and I could
walk him or her through the program without
Figure 1. Philip and Jason using NetMeeting

the student ever having to come to my office (or I to the remote end of
campus).
Software and Hardware Requirements
For those of you who have to have the latest and speediest in
technology, you are in luck. VMC software requires quite a bit of computing power. From
our own experience we would describe minimum software and hardware requirements as
follows: a Pentium 133MHz (or comparable Macintosh or UNIX system), 32 MB of RAM, a good
video card with 2 MB of RAM, a PC-based video camera ($70-$250), and approximately 50 MB
of hard disk space. Note that these are realistic specifications based on our own
experience. Usually, the manufacturers describe minimum system requirements, and
weve found them often to be too low. As Jason will discuss below, many VMC software
packages are free (e.g., Netscapes Conference, Microsofts NetMeeting), and
others are quite cheap (Whitepines CU-SEEME).
Videoconferencing: The Rest of the Tools
Application sharing is an exciting feature with many applications in
I-O psychology. It can be used for cooperative work on projects, and it also has potential
for selection, training, and performance appraisal. Since weve already discussed it
in some detail, our next step is to examine the other tools available for VMC, including
live audio and video, whiteboards, text-based chat, and file transfers. We will finish up
with an admittedly subjective review of the various software packages available.
Internet Telephony with Video
Outside of application sharing, this is probably the most exciting
aspect of VMC software. Internet telephony with video offers the opportunity to conduct
long-distance conversations for free, and includes live video. At its best, conversations
are as clear as on a normal telephone, accompanied by decent video. The audio quality is
generally very good across a variety of connections, but can be choppy when the Internet
is very busy, or when greater loads are placed on the individual computer systems.
Meanwhile, the days of completely live, clear video are still some ways away. For now, the
video picture received is typically recognizable but a little blurry, like a scene
observed through a very slightly rain-streaked window. The video refreshes somewhat less
frequently than required for a completely "live" appearance, leading to an
effect more like a very slow strobe light. A final limitation is that the video picture
tends to be fairly small on most screens, typically hovering around the size of a large
postage stamp. At best, you can still pick up subtle facial expressions, but the largest
video picture (without zooming, which merely represents the same image in more space but
does nothing to refine or clarify the image) is still only about the size of half a
postcard.
Shared Whiteboards
It is one thing to describe a picture, but it is quite another to draw
it out. Shared whiteboards are like souped-up drawing programs in which everybody shares
the canvas. All of the common drawing tools are typically represented, including geometric
figures, freehand drawing, and text. The more advanced features include pointers, which
allow users to indicate particular features of the picture without altering it (much as we
would otherwise point a finger) and highlighters, which permit direct markup of the
whiteboard. Some whiteboard applications also support multiple pages, which enable users
to keep a series of whiteboard drawings close at hand, and screen captures, in which all
or part of the screen can be copied onto the system clipboard for use elsewhere.
Text-Based Chat
Text chat is cropping up more and more frequently on the Internet, as
it seems that every popular web site has some form of chat room available for discussion
of a variety of topics. Weve even discussed text-based chat in this space before,
when we talked about Internet Relay Chat (Craiger & Weiss, 1996). For the uninitiated,
text chat requires you to type your commentary instead of speaking it. One can direct
ones messages toward individuals exclusively or to the group as a whole. The
contents of the entire public discussion are maintained for viewing at any point while the
text chat window is open, and may be easily saved for later viewing offline.
File Transfers
By now, most e-mail users are familiar with attachments, which allow us
to include computer files with our messages. The file transfer facility in most
videoconferencing packages is somewhat more direct. Typically, you select the files you
wish to send out from your local machine, you designate the meeting members to receive the
files, and click on a button to send the files along. This is an especially handy feature
when meeting members collaborate on a file stored on one members machine. Within
moments, everyone can have a copy for themselves.
VMC and the Galapagos Islands
We all remember learning about how Charles Darwins trip to the
Galapagos Islands turned up a variety of similar species living on each island, each
possessed of its own strengths and food supply. VMC software is similar; most
videoconferencing packages offer a set of common features, but differ in their versatility
and ease-of-use. This section describes the strengths and weaknesses of several of the
most readily-available videoconferencing packages.
The products weve seen range widely in price and features.
However, unlike many software situations in which inexpensive software tends to
underwhelm, the match of price and performance is frequently very loose. As well
see, depending on your application, you can get quite a lot of functionality for free.
Please note as we start out that the opinions expressed here are those of the authors
based on our own experiences with the software, and in no way represent the opinions of
the TIP editors, or of SIOP as an organization. In addition, the pace of change in
the software world is such that any of the limitations we discuss here may no longer even
apply by the time you read this. With these disclaimers aside, lets move along and
look at some of the tools.
Microsoft NetMeeting 2.1
NetMeeting is the magic mix of free and powerful software. With
NetMeeting, you get live videoconferencing and all of the other tools. Many other VMC
packages include NetMeeting to augment their feature set. We tend to use it as a standard
by which we judge the other software, so well dedicate some extra space to
describing it here.
In terms of functionality, NetMeeting has almost everything you could
want. You can enjoy live video and audio with another user, share applications, use a
common whiteboard, chat via text, and transfer files. Each of these functions is
feature-rich. You can do some fine-tuning of the audio and video to address limitations in
the speed of your connection to the Internet. Slow connections (e.g., by 28.8 modem) will
result in fuzzier video and less consistent sound. In fact, its really better to
switch off the video with slower connections. The whiteboard features multiple pages and
has every manner of drawing tool and highlighting feature imaginable. It even allows users
to choose different-colored highlighting "pens" so that their markings are more
identifiable. The text chat and file transfer are simple, but effective. These functions
are easily found in other Internet applications, most notably on the Web, and are probably
seen as user conveniences rather than core components. The only real functional limitation
is that you can only share audio and video with one other person at a time, no matter how
many people are in the meeting (although you can switch between participants within the
NetMeeting connection). There are rumors, however, that Microsoft is working on
multi-point communications for a future version.
Ease-of-use is probably the most important element after simple
functionality. NetMeeting is mostly excellent once youre in a call. However, getting
to that point can take some work. Calling others appears to be meant to rely on directory
servers, which are lists of people who are currently running the program. We tend to avoid
directory servers because they can be unreliable and less than a professional place to
hang out. Instead, we call directly to the specific Internet address of the person with
whom we wish to speak. The IP address, as its called, is a series of four sets of
digits separated by periods. For example, the IP address of one common computer we use for
NetMeeting is 137.48.28.184 . If you know the other persons IP address, youre
all set. However, it is our experience that not many people know or have easy access to
their IP addresses. We actually know our own IP addresses by heart, but that information
is probably crowding more important information out of our memories. Wed hate to
think that well be spending our dotage telling our grandchildren stories about our
IP addresses.
Netscape Conference
Conference comes as part of the Netscape Communicator package, which
can be obtained free from Netscapes website. Technically, Conference is not VMC
because it does not support video. However, because it does share a number of functions
common to truly-VMC systems, and the fact that its bundled with the most popular
Internet browser, we are including a description of it here.
Just as Microsoft had to play a quick game of catch-up with web
clients, Netscape is coming from behind with its videoconferencing software, and it shows.
Conference is currently set up exclusively for two-person meetings and offers only voice
chat, which we found choppy and unclear even using the LAN connection between our offices.
In contrast, NetMeeting provided us with good-quality communication across the LAN, and
included video as lagniappe. In general, Conference seems more like a beta-test of a work
in progress than a final product. That said, the program does have a few very good ideas.
The meeting tools are all laid out on a toolbar, which is better than setting them in
menus. Conference has a collaborative browsing feature which allows both members of the
meeting to surf the Web together, although it has no other way to share applications.
Collaborative web surfing can be done in NetMeeting as well, through application sharing,
but requires somewhat more effort to get going. In general, Conference shows promise, and
we believe that it will be a contender once it has features and refinement comparable to
its competition.
CU-SeeMe
CU-SeeMe was originally developed at Cornell University (the CU in
CU-SeeMe) and licensed to White Pine software which sells its own version commercially.
The major benefit of CU-SeeMe is that it permits video of multiple users at the same time.
This way, you can observe your colleagues in San Antonio, Texas, and Whitefish, Montana,
simultaneously during your call. Although picture quality is good, the frame update is
slow, making it less of a real value-added feature. In terms of features, CU-SeeMe lacks
application sharing and file transfer, but has the other main tools. Our own experience
with CU-SeeMe didnt last long because we preferred NetMeeting. However, if you wish
to hold face-to-face meetings with several other people, CU-SeeMe is the only software to
offer the capability of looking them all in the eye at the same time.
Other commercial software
The VMC industry has surged, with a number of companies offering
solutions with varying prices and features. The VDOPhone and Creative Labs Video Webphone
are simply for audio and video exchange with one other person. More thorough packages are
offered by Databeam (which contributed some software to NetMeeting), 3Com, Intel, and
PictureTel. Their websites include detailed information for those who are interested.
As the pace of development increases, in terms of hardware, software
and supporting infrastructure (e.g., Internet II, faster protocols such as asynchronous
digital subscriber lines [ADSL]), VMC will become more and more visible, popular, and
perhaps vital, as a means of enhancing and supporting business communication. Two years
ago, we described Internet telephony in this space and suggested that it offered a lot of
promise. The software weve reviewed here hints strongly that this promise may be
fulfilled in the near future. Just remember, a little over 3 years ago, not many people
were aware of the World Wide Web, nor was it used much for practical application, and look
at it now! We fully expect videoconferencing to follow the same path and hope to report
soon on the improvements only now on the horizon.
References
Anderson, A. H., OMalley, C., Doherty-Sneddon, G., Langton, S., Newlands, A.,
Mullin, J., Fleming, A. M., & Van der Velden, J. (1997). The impact of VMC on
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Communication. Hillsdale, NJ: Lawrence Erlbaum.
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Craiger, J. P., & Weiss, R. J. (1996, April). Traveling in Cyberspace: Internet
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Creighton, J. L., & Adams, J. W. R. (1998). Cybermeeting. New York: American
Management System.
Diamond, L., & Roberts, S. (1996). Effective Videoconferencing. Menlo Park,
CA: Crisp Publications.
Lauriston, R. Whats wrong with this picture? (August, 1998). PC World.
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Microsoft NetMeeting 2.1 Guide. (1998). Redmond, WA: Microsoft Co.
Moore, G. (1997). Sharing faces, places, and spaces: The Ontario Telepresence Project
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Communication. Hillsdale, NJ: Lawrence Erlbaum.
OConaill, B., & Whittaker, S. Characterizing, predicting, and measuring
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TIP
Vol. 36/No. 2 October, 1998
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