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I-O Psychology and SIOP Brand Awareness Among Business Professionals, HR Professionals, Faculty Members, and College Students Mark Rose US Air Force Oksana Drogan American Academy of Neurology Erica Spencer Novo Nordisk Neha Singla CEB Elizabeth McCune Microsoft Corporation Chris Rotolo PepsiCo Elizabeth Rupprecht Army Research Institute I -O psychology has struggled with visibility evaluating awareness and perceptions of issues for decades (Gasser, et al., 1998). However, with a bright career outlook (U.S. Bureau of Labor Statistics, 2014), growing membership, and many SIOP members focused on promoting the SIOP and I-O brands (Allen, 2014), there are reasons to be optimistic about prospects for improving recognition and apprecia- tion of the I-O field. Over the past year, for example, SIOP and its members have made substantial improvements to brand- ing (Reynolds, 2013), conducted the first of a series of pre-SIOP workshops de- signed to highlight the field to non I-O business professionals (SIOP, 2013) and reinvigorated educational outreach ef- forts (Howardson, Kim, Shoss, Barber, & Jundt, 2014). I-O and SIOP among HR professionals, business leaders, faculty members, and college students. This study provides a follow up to a recent study of HR and business professionals (Rose, McCune, Spencer, Rupprecht, & Drogan, 2013) and expands that study by providing informa- tion about awareness and perceptions of I-O/SIOP among college faculty and stu- dents. Results will be used to gauge pro- gress of SIOP’s visibility efforts over time and to help direct future efforts for in- creasing I-O and SIOP’s visibility. Method Online surveys were sent to four key groups: (a) business professionals (n = 139), (b) HR professionals (n = 150), (c) This study provides a status check on visi- faculty members (n = 105), and (d) col- bility of I-O psychology and SIOP by lege students (n = 113). Surveys con- 154 July 2014 Volume 52 Issue 1