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The 2014 TIP Readers’ Survey: Key Results and Current Directions Morrie Mullins and Rebecca Baker Xavier University With invited commentary from Douglas H. Reynolds (Development Dimensions International), Tammy D. Allen (University of South Florida), and José M. Cortina (George Mason University) In February-March 2014, SIOP con- ducted a survey of TIP readers to get a sense of the membership’s reaction to the transition of TIP to a digital format. The survey was prepared by TIP Editor Morrie Mullins, with input from multiple members of SIOP leadership, and was reviewed prior to distribution by a group of SIOP members from numerous mem- bership categories (academics, practitio- ners with emphases in both research and consulting representing both public sector and private sectors, and graduate students). An initial email was sent to all SIOP members inviting them to take part in a survey hosted on SurveyMon- key.com, with a follow-up email sent a little over 2 weeks later. A total of 1,069 SIOP members provided at least partial data for use in analyses (as ever, num- ber of responses varied by question). Due to an oversight, an additional 26 members participated after the data were downloaded but before the survey was actually closed (March 11). Those members’ responses are included in all frequency-based analyses. With under 1,100 responses and a total of between The Industrial Organizational Psychologist 6,000–7,000 SIOP members, the re- sponse rate is not particularly high, but it is reported to be in line with participa- tion rates for such important SIOP activi- ties as elections. Data from the TIP Readers’ Survey indicate: Two-thirds of respondents report reading digital TIP either a little less or much less than its print predeces- sor, often due to (a) announcements of new issues being not received, forgotten, or ignored in already-full email inboxes and (b) issues with the software/interface. Over 57% of respondents report en- joying digital TIP less than its prede- cessor. Around 52% of respondents report being either satisfied or very satis- fied with TIP. About 22.74% of respondents prefer digital-only TIP, whereas 33.68% of respondents would prefer SIOP pro- duce both digital and print versions of TIP. 177