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What is I-O?

Industrial-organizational (I-O) psychology is the scientific study of the workplace. Rigor and methods of psychology are applied to issues of critical relevance to business, including talent management, coaching, assessment, selection, training, organizational development, performance, and work-life balance.

Premium Display Ads in TIP

TIP has four premium display ad spots available per issue. These ads are reserved each year in October. The premium positions are the 1st page, 2nd page (opposite table of contents), inside back cover, and back cover (with the option of 4 color). Because of the limited number of premium spots advertisers can reserve placement for two ads. There is a discount if you reserve two spots. If you have already placed an insertion order, you may still reserve a premium spot.

Position	Ad Dimensions	1x	2x
1st page	7-1/4" x 4-1/4"	$715	$510
2nd page (table of contents)	7-1/4" x 4-1/4"	$695	$480
inside back cover	7-1/4" x 4-1/4"	$695	$480
back cover	8-1/2" x 5-1/2"	$740	$535
back cover (4 color)	8-1/2" x 5-1/2"	$1420	$1215

TIP is published 4 times a year (January, April, July, October). Deadlines for ad materials are November 1, February 1, May 1, August 1, respectively.

**RESERVATIONS ARE NOW CLOSED FOR THE 2012 TIP ISSUES**

Thank you for submitting a request for a premium ad. We anticipate emailing notification by Thursday (10/20/11).

Please remember you can reserve placement for two ads. The other two ads will need to be inside ads to have an ad in every issue. Also, you do not have to reserve in two consecutive issues; for example, you could reserve a spot for the back cover for the January issue and then reserve the inside back cover for the October issue.