Although data can inform, it’s the story that inspires action. This interactive workshop equips analysts, researchers, and HR professionals with a practical three-part framework to turn data into action: crafting a compelling narrative arc, designing explanatory visuals, and delivering with persuasive impact to influence organizational decisions and drive meaningful change.
Great analyses often stall not because the data are weak, but because the story isn’t clear or compelling. This workshop equips participants with evidence-based strategies to bridge that gap. Drawing from communication science, behavioral psychology, and data visualization best practices, facilitators will guide participants through a practical three-part framework: (1) structure the story: shape the narrative arc to build clarity and momentum; (2) show the story: design visuals that highlight key insights; and (3) sell the story: deliver with persuasive techniques that drive decisions. Through hands-on exercises and real-world examples, participants will learn to translate complex analyses into crisp, compelling data stories that cut through noise, resonate with decision makers, and lead to tangible organizational action.
Presenters
Amy D. Grubb, PhD is an internationally acclaimed speaker who has presented numerous keynote addresses and workshops on leadership, organizational culture, change, performance, working with others, and storytelling. She has worked directly for three C-level functions (CHRO, CFO, CIO) for the past 15 years, and has been with the FBI for over 2 decades. Amy is currently serving as the Digital Transformation Advisor to the chief information officer at the FBI and is the founder of Organizational Insights, LLC.
Morgan Depenbusch, PhD, is a people research scientist at Snowflake with over a decade of experience translating complex data into strategic insights for leaders. She earned her PhD in Industrial/Organizational Psychology and spent 10 years in People Analytics and research roles at Google, where she advised leaders on workforce trends, organizational effectiveness, and employee experience. Morgan specializes in data visualization, influence, and communication, helping analysts and researchers craft data stories that drive business impact. In addition to her corporate work, she shares practical data storytelling and communication strategies with a growing community of 40,000+ analysts and data professionals through her newsletter, LinkedIn, and workshops.
Level
Introductory
Learning Objectives
- Identify and apply at least two narrative structures to organize data stories effectively for different audiences.
- Differentiate between exploratory and explanatory visuals and transform one exploratory chart into an explanatory visualization that highlights a clear message.
- Apply at least three evidence-based communication or persuasion techniques to increase the impact of their data story delivery.
- Analyze common storytelling pitfalls and revise examples to align with organizational priorities and audience needs.
Topic
2026 Annual Conference
Times Offered
All times are in
timezone.
- Wed Apr 29th 8:00 a.m. to 12:00 p.m.
- Wed Apr 29th 1:00 p.m. to 5:00 p.m.
Workshop Coordinator
Donna Kingry, PDRI
Add to Calendar
All times are in
timezone.
