Maximizing Impact Through the Synergy of Psychology and Analytics

People analytics is defined as “the systematic identification and quantification of the people-drivers of business outcomes, [to] make better decisions” (Van den Heuvel & Bondarouk, 2017, p. 160). I-O psychology is defined as “the scientific study of working and the application of psychological principles to workplace issues facing individuals, teams, and organizations“ (SIOP, 2018, p. 5). Psychological theory reveals why people behave as they do. People analytics reveals patterns at scale for better decisions about people—organizations, teams, and individuals. Together, they transform HR from reactive administration to strategic business partners delivering competitive advantage through talent.