“The Bridge: Connecting Science and Practice” is a TIP column that seeks to help facilitate additional learning and knowledge transfer in order to encourage sound, evidence-based practice. It can provide academics with an opportunity to discuss the potential and/or realized practical implications of their research, as well as learn about cutting edge practice issues or questions that could inform new research programs or studies. For practitioners, it provides opportunities to learn about the latest research findings that could prompt new techniques, solutions, or services that would benefit the external client community. It also provides practitioners with an opportunity to highlight key practice issues, challenges, trends, etc., that may benefit from additional research. In this issue of the column we are pleased to coordinate with Rob Snyder in sharing a cutting edge practice and trend which I-O scientists, practitioners, and academics may find beneficial to learn more about: applied social cognitive neuroscience (ASCN).