Sunday Seminar 2: Cutting-Edge Qualitative Research Techniques: An Opening of New Doors to I-O Psychologists
Cliff Scott
University of North Carolina, Charlotte
Kevin Dooley
Arizona State University
Interest in qualitative empirical research has grown significantly in a variety of organizational research and consulting contexts. Unfortunately, the potential value and impact of this work may be limited when many have received very limited training in the analysis of qualitative data. At the same time, a number of computer-supported qualitative data analysis technologies have been developed in recent years. This seminar will explore two such systems. First, participants will learn the advantages and features of performing grounded theory development through constant comparative analysis using Nvivo 7.0. Second, participants will discover how automated centering resonance analysis can be performed with Crawdad 1.2 software to reliably and efficiently analyze large amounts of qualitative data in tandem with variable analytic analyses.
Objectives:
• Define the stages of qualitative data analysis as specified by grounded theory (Strauss and Corbin, 1998)
• Describe at least three key differences between emic and etic perspectives on research design
• Summarize the advantages and disadvantages among automated text analysis, content analysis, and constant comparative analysis
• Evaluate goodness of fit between research design, features of the data obtained, and qualitative data analysis procedures
• Demonstrate open, axial, and hierarchical coding procedures with Nvivo 7.0
• Describe how qualitative data analyzed with Crawdad text analysis system 1.2 serves as a bridge to sophisticated quantitative modeling techniques
• Develop a basic awareness of analysis-relevant validity criteria unique to qualitative data
Cliff Scott is an assistant professor of organizational science and an assistant professor of communication studies at the University of North Carolina at Charlotte, where he also serves as a consultant for health, public safety, and educational organizations through its Organizational Science Consulting and Research Unit (OSC&R). Appearing in such outlets as Management Communication Quarterly, Journal of Applied Communication Research, and Communication Monographs, his research concerns occupational safety and health, high-reliability organizing, meetings, occupational identity, and qualitative research methods. Prior to his current position, he completed his PhD in organizational communication at Arizona State University (2005), an MA in organizational communication at Northern Illinois University (2001), and a BS in speech communication at Bradley University (1997). Before joining the academy, he worked as a field sales manager, supervising a team of geographically-dispersed employees and overseeing large corporate accounts.
Kevin J. Dooley is a professor of supply chain management in the W. P. Carey School of Business at Arizona State University. He has a PhD in mechanical engineering from the University of Illinois in 1987. Dr. Dooley is world-known expert in the application of complexity science to organizations. He has published over 100 research articles and coauthored an award-winning book, Organizational Change and Innovation Processes (Oxford Press). He is on several journal editorial boards, including the Journal of Operations Management, Decision Sciences Journal, and Human Relations. He has served as president for the Society for Chaos Theory in Psychology and the Life Sciences and is currently their trustee. He has coauthored two patents concerning Centering Resonance Analysis, a novel form of network text analysis, and is chief operating officer of Crawdad Technologies, LLC. Crawdad provides text mining software and services for applications in market research, public relations, customer satisfaction, and counterterrorism.
Coordinator: Lisa Penney, University of Houston
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