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Have You Read…?  

I-O Psychology and SIOP Brand Awareness Among Business Professionals, HR Professionals, Faculty Members, and College Students 

By Mark Rose, Oksana Drogan, Erica Spencer, Elizabeth Rupprecht, Neha Singla, Elizabeth McCune and Chris Rotolo 

I-O psychology has struggled with visibility issues for decades (Gasser, et al., 1998). However, with a bright career outlook (U.S. Bureau of Labor Statistics, 2014), growing membership, and many SIOP members focused on promoting the SIOP and I-O brands (Allen, 2014), there are reasons to be optimistic about prospects for improving recognition and appreciation of the I-O field. Over the past year, for example, SIOP and its members have made substantial improvements to branding (Reynolds, 2013), conducted the first of a series of pre-SIOP workshops designed to highlight the field to non I-O business professionals (SIOP, 2013) and reinvigorated educational outreach efforts (Howardson, Kim, Shoss, Barber, & Jundt, 2014).  Continue reading this article in the July issue of The Industrial-Organizational Psychologist (TIP) here!


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