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Turned Off By Empowerment

Research Finds Women Favor Organizations That Promote Gender Equality

By Stephany Schings Below, Communications Manager

Efforts by organizations to attract women typically involve implementing diversity initiatives, such as those that stress “women’s empowerment” or “gender equality.” But new research shows empowerment initiatives might not be so powerful.

In today’s workplace, successfully managing gender diversity is critical and can even be associated with better business performance. A March 2014 report by the Anita Borg Institute (The Case for Investing in Women) found that Fortune 500 companies with at least three female directors have seen their return on invested capital increase by at least 66%, return on sales increase by 42%, and return on equity increase by at least 53%. Gallup has also found that companies with more diverse teams (including more women) have a 22% lower turnover rate.

Whether believing that gender diversity is a moral imperative or a source of competitive advantage...Read more


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