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Ariel Ellis

BetterUp Center for Purpose and Performance Prize competition

In 2022, BetterUp®, the human transformation platform, founded the Center for Purpose and Performance. The Center is chaired by Adam Grant, one of the world’s leading researchers, writers, and thinkers on organizational psychology, motivation, and cognitive agility. With an innovative research and convening agenda, Grant will drive the Center’s mission of partnering with industry leaders to deepen understanding of the intersections of well-being, purpose, and performance.

To supercharge its inaugural year, the Center launched an applied science research competition (the Center for Purpose and Performance Prize) to enable the application and extension of peer reviewed research across diverse disciplines. Emphasizing the need for interdisciplinary collaboration, the competition intends to advance the science behind workplace performance at scale, building on the peer review process within Organizational Behavior and Psychology. 

For this project to be successful, the Center is calling upon you, the public, to submit proposals that are firmly rooted in existing empirical research while also charting new trajectories within an applied setting. Winner(s) will have the opportunity to receive substantial funding and conduct the proposed work, longitudinal studies, or workplace interventions in partnership with BetterUp Labs, coaches and/or partners. 

The prize will be awarded based on the strength of the proposals to advanced published work and its potential for transformative advancements in the field. 


Grand Prize (1)

$100K award to fund an 18-month partnership with BetterUp Labs + 1-year BetterUp subscription + an invitation to join the Center for Purpose and Performance community (which includes access to invite-only events and the potential to co-author research in partnership with BetterUp Labs)

Distinction Awards (x2) : 

$50K award each to fund an 18-month partnership with BetterUp Labs + 1-year BetterUp subscription + the same invitation as above to join the Center for Purpose and Performance community


Submission deadline: February 15, 2024

Winners Announced: April 10-11, 202

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